Revealed: Why Techmeme links to them instead of you! - Techmeme News | Public Relations & Social Marketing Insight | Scoop.it

[Some of the best media relations advice I've seen in this article. Read on....

JD]

 

Over time, nearly every major tech news publisher has asked us a variant of "Why do you always post them and not us?" or "Why did you pick them over us for that story when we posted first?" So it's probably time to address this issue in a general way. If you don't write tech news for a living, be thankful that you can skip the following post. For the rest of you, my apologies, now please get comfortable and read on.

 

Understanding why Techmeme does what it does starts with understanding our mission. Which is: to highlight the essential tech news and commentary of the moment on a single page. The must-reads for anyone who needs to know where the industry is heading, whether they're an investor, engineer, entrepreneur, executive, or enthusiast. We aim broader than most tech news sites, covering both hardware and software, both people and products, and beyond: events, trends, ideas, companies, policy, and culture. But not too broad: "tech" for us doesn't include biotech or cleantech, and we usually steer clear of content only developers would understand or hardcore gamers would appreciate. We also avoid evergreen how-tos or advice pieces, instead focusing on what's changed, or shifting, or different, i.e. "news". We try to be comprehensive: it irks us when we miss a major story. We also aim to be fast: the big stories need to appear in minutes, not hours. We also try to be highly scannable, which requires lucid, detail-rich headlines. Finally, we want the stories we link to be satisfying for our busy readers, and therefore clear, well-written, correct in any factual claims, succinct where possible, and supported by links where appropriate....