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In a reply to a publicist who contacted me recently on some subject or another, I surprised even myself when I wrote to her that I could not take up her pitch because she used the phrase “reaching out” in her email.
If memory serves, I actually went so far as to tell her it is my policy to say no to pitches in which the phrase “reaching out” or any of its variants is applied. It was a ridiculous, ornery reply to a well-meaning request for coverage, for which I apologize.
However, the “reaching out” phrase rankled me, and I am trying to figure out why. One reason is its overuse. This phrase -- “reaching out,” “reach out,” “reached out” or whatever form it takes -- is certainly overused in the p.r. biz today (and in many other places too)....
Adam Buckman slays another tired bromide by lazy PR people who keep "reaching out" or wanting to "chat."