Public Relations & Social Marketing Insight
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Public Relations & Social Marketing Insight
Social marketing, PR insight & thought leadership - from The PR Coach
Curated by Jeff Domansky
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‘Stop Attacking Me!’: On-Camera Interview with Mayor Turns Aggressive | Mediaite

‘Stop Attacking Me!’: On-Camera Interview with Mayor Turns Aggressive | Mediaite | Public Relations & Social Marketing Insight | Scoop.it
An interview about criminal charges in the Richmond Height, OH mayor's office quickly escalated on Thursday, as Mayor Miesha Headen tried to shove reporter Sarah Horn's camera out of her face. Headen quickly apologized, but the awkward and aggressive exchange continued as she refused to answer the reporter's questions.
Jeff Domansky's insight:

How not to handle an ambush interview. 

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This Press Conference Is Over! (Or Maybe It Isn't?) | Mr. Media Training

This Press Conference Is Over! (Or Maybe It Isn't?) | Mr. Media Training | Public Relations & Social Marketing Insight | Scoop.it
When the CEO of a company responsible for contaminating drinking water tried to walk away from a press conference, one reporter refused to let him leave.
Jeff Domansky's insight:

Brad Phillips AKA @MrMediaTraining shares an awkward press conference, poor crisis PR and tips on how the CEO could have handled a bad situation much better.

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15-Seconds Blog: Rangers Coach Takes Slap Shots At Reporters

15-Seconds Blog: Rangers Coach Takes Slap Shots At Reporters | Public Relations & Social Marketing Insight | Scoop.it

Apparently John Tortorella has little patience for reporters.  As coach for the the N.Y. Ranger hockey team, some might argue that media relations is part of his job -- but it is clear that he would rather try to water ski behind a Zamboni than have to respond to journalists.

Jeff Domansky's insight:

NOT a pro when it comes to media relations. Somebody call an interview coach for wayward coach Tortorella. Nonetheless, a very entertaining news clip from the always unpredictable coach.

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When Should PR Pros ‘Tell Journalists How to Do Their Jobs?’ | PRNewser

When Should PR Pros ‘Tell Journalists How to Do Their Jobs?’ | PRNewser | Public Relations & Social Marketing Insight | Scoop.it
When Should PR Pros ‘Tell Journalists How to Do Their Jobs?’ Doh...bad PR... Well here’s a highly fraught debate: to what degree should PR pros manage the message in content created by the journalists they pitch? When does “making helpful suggestions” turn into “telling journalists how to do their jobs?” This week journalist Jim Romenesko (who everyone in media should follow on Twitter and Facebook) brings us a couple of cases in which he and some of his colleagues believe that PR pros went too far. In the first instance, a reader who is also a newspaper editor received an unusually bold pitch from a man who claims to transcend the traditional role of the flack...
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15-Seconds Blog: Good Reporters Welcome Feedback

If a journalist screws up something about you in their story -- we recommend that you politely let them know.

 

Tom Paul apparently missed the "politely" part of the lesson.

 

The former auditor for Erie County (Ohio) didn't like a story in the Sandusky Register over the weekend. So he left a colorful voicemail message for the reporter involved....

 

[Sigh. Another bad PR, media relations lesson - JD]

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Executive backs through door, giving reporter the last word | Ragan.com

Executive backs through door, giving reporter the last word | Ragan.com | Public Relations & Social Marketing Insight | Scoop.it
In an attempt not to storm away from a reporter on camera, a school board chief committed a flub just as bad.

 

Here's the set up: A reporter approaches his subject in a parking lot with a video camera in tow. Sound familiar? This can't end well, right?


Although the interviewee didn't storm away from the reporter, his reaction was arguably no better than a "no comment." In fact, that may have even been better....

 

[With a couple of key messages, this bad PR could have been easily avoided - JD]

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The Most Awkward Interview Ever In 7 Easy Steps | BuzzFeed

The Most Awkward Interview Ever In 7 Easy Steps | BuzzFeed | Public Relations & Social Marketing Insight | Scoop.it

The Most Awkward Interview Ever in 7 Easy Steps: Dwight Howard asked Orlando Magic management that head coach Stan Van Gundy be fired. Van Gundy confirmed that to reporters only to have Howard interrupt the interview and try to pretend that he and the coach were friends. Are you strong enough to watch the whole thing?...

 

[Oh, the horror! - JD]

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Friday Classic Clip: Stop Touching Me! (2010) | Mr. Media Training

Friday Classic Clip: Stop Touching Me! (2010) | Mr. Media Training | Public Relations & Social Marketing Insight | Scoop.it
When a San Francisco reporter was investigating allegations of wrongdoing at a California hospital, a spokesperson refused to stop touching him.

 

Don’t touch reporters. Especially when they ask you not to. Twenty-seven times....

 

[Brad Phillips hits a home run with this classic PR fail - JD]

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RepMan: The Babe Ruth of the expletive deleted

In our 16 years of business, we've represented a few particularly, foul-mouth executives.

 

I remember a young, dotcom PR director, for example, whose salty language would put any longshoreman to shame (note: PR Week actually named her one of the ndustry's bright, young stars way back when). Not surprisingly, I've haven't heard or read of her since. My guess is she's plying her trade as a stevedore these days....

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The Candidate Who Got Crushed By A Smarter Interviewer | Mr. Media Training

The Candidate Who Got Crushed By A Smarter Interviewer | Mr. Media Training | Public Relations & Social Marketing Insight | Scoop.it

If you're going to launch a "War on Fox News" -- and decide to appear on the Fox News Channel anyway -- you should have been prepared better than this.


...The first lesson is this, as stated by Political Wire’s Taegan Goddard: “Pro tip: If you’re running for Congress and pledging a “war on Fox News” then it’s probably best not to appear on Fox News.”


But I only agree with that partially. Appearing on Fox News while pledging a war on the network could have turned this local Democratic candidate into a popular national Democratic hero—if he was a skilled debater who could have held his own against an experienced host....

Jeff Domansky's insight:

Brad Phillips shares a devastating media training lesson - be prepared! Of course this political hack didn't have it together anyhow. this is one of those video clips that is a must-see!

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15-Seconds Blog: Only the Best Should Attempt "Full Ginsburgs"

15-Seconds Blog: Only the Best Should Attempt "Full Ginsburgs" | Public Relations & Social Marketing Insight | Scoop.it

In Washington-speak, a "full Ginsburg" is when one person appears on all five major Sunday news programs in a single day.  The feat was first performed in 1998 by William Ginsburg , the attorney for Monica Lewinsky.  Since then, the trick has been performed about 18 times -- often by Presidential candidates.

If you are not running for office --and you are doing a Ginsburg, chances are you are running for your life. Even if one or two of the interviews is pre-taped, it is hard on a person to keep their energy up and their talking points down.

White House Communications Director Dan Pfeiffer logged a full Ginsburg this morning.  We'll leave to others to rate the substance of his answers -- but the way they were delivered was not impressive....

Jeff Domansky's insight:

Distinct from a "full Monty" or a face plant, see this example of resulting bad PR.

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15-Seconds Blog: Taxing Day for the IRS

15-Seconds Blog: Taxing Day for the IRS | Public Relations & Social Marketing Insight | Scoop.it

File this one away as one of the most ill-advised comments ever by a government spokesperson. Lois Lerner, a senior Internal Revenue Service official was on a conference call this afternoon briefing reporters on a brewing crisis.

 

The IRS is admitting (after having denied it for some time) that some of their personnel inappropriately used their positions to target some conservative organizations. When trying to explain some statistics in relation to the matter Ms Lerner, a ranking IRS official, confessed "I'm not good at math." That's like the Surgeon General admitting that she can't stand the sight of blood....

Jeff Domansky's insight:

WTH? IRS blows media briefing big time. A classic PR fail.

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Poisonous PR Sound Bites of 2013

Poisonous PR Sound Bites of 2013 | Public Relations & Social Marketing Insight | Scoop.it
Who gave the most disastrous sound bite of 2013? While the snappy, clever phrase is the dream of every publicist and journalist, life doesn’t always go along with the plan. As we look back at the year in PR and media, we present four of the deadliest quotes of 2012. In each case, silence would have been golden.
Jeff Domansky's insight:

Four sound bites I know each would love to take back! You're always on the record.

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I Know A Guy Who Knows A Guy Who.... | 15-Seconds Blog

Getting your news from Twitter can be as reliable as picking up stock tips by eavesdropping on strangers at a bus stop. And yet increasingly stray tweets and obscure blogs have been driving many news stories....

 

On Wednesday a website called "Capitol Correspondent" reported that: "Sources are saying that Vincent Gray is about to resign as mayor of Washington, DC." Sounds official, eh?...

 

Eventually the Mayor's staff got around to denying the report -- but even that denial was somewhat lame, saying he has "no plans to resign." Tip to embattled politicians: When under fire it is much better to say you PLAN TO CONTINUE SERVING....

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15-Seconds Blog: Digging a Hole for Yourself

15-Seconds Blog: Digging a Hole for Yourself | Public Relations & Social Marketing Insight | Scoop.it

 People misspeak. That's no surprise. What is stunning is how often they blame listeners for not hearing what they meant to say.

 

Today's illustration comes from a story in the New York Times about BGen Neil Tolley, the commanding general of the Special Operations Command in Korea....

 

[Lying about your lie is always bad PR LOL - JD]

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15-Seconds Blog: TV Interviews: Not Childs Play

15-Seconds Blog: TV Interviews: Not Childs Play | Public Relations & Social Marketing Insight | Scoop.it

The video below shows how NOT to do it. The clip is of Rhode Island U.S. Senate candidate, Barry Hinckley, and his five-year-old son Hudson, being interviewed by Fox News Channel's Neal Cavuto. Hinckley elected to put the kid in a campaign advertisement talking about the burden of the national debt. One can argue the wisdom of putting a young child in scripted ad like that -- but clearly it is high risk to ask him to appear live on TV....

 

[Stupid media interview strategies usually deliver what you deserve - Bad PR - JD]

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Monday Morning Media Minute » Blog Archive » Dropping the ball

Monday Morning Media Minute » Blog Archive » Dropping the ball | Public Relations & Social Marketing Insight | Scoop.it

I don’t know whether the accusations by the women accusing Herman Cain of sexual harassment are true. But I do know he dropped the ball last week with his response. Or, more accurately, responses.

 

Cain made at least four mistakes in responding to the accusations. He’s not alone. His mistakes are so unbelievably common by politicians and executives who find themselves in crisis situations that they’re worth noting...

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Groupon PR to peHUB: Call Us Before You Write Another 'Nastigram'

Groupon PR to peHUB: Call Us Before You Write Another 'Nastigram' | Public Relations & Social Marketing Insight | Scoop.it

Private Equity Hub (peHub) reporter teaches a PR lesson about "off the record" to a consultant who should know better.

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