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Last week, I led a workshop on public relations for senior officials at the Canadian Security Intelligence Service. Some may find this surprising, because intelligence agencies are known more for keeping secrets than communicating proactively. The fact that CSIS is thinking differently today shows that its leaders understand just how much the rules have changed in an era of communication without control....
However, the commitment to communicate is only the first step; the second is to communicate with transparency and authenticity – which is not easy. For governments and businesses alike, there are some types of information that cannot be shared....
