Public Relations & Social Marketing Insight
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I Am Not A Gay Lesbian Crook | Media Training Tip | Mr. Media Training

I Am Not A Gay Lesbian Crook | Media Training Tip | Mr. Media Training | Public Relations & Social Marketing Insight | Scoop.it
From www.mrmediatraining.com - January 12, 2014 9:30 AM

I’ve written before about the dangers of uttering “quotes of denial,” in which the word “not” is placed immediately before a negative noun or adjective. The problem is that the defensive-sounding negative word or phrase tends to linger longer in the public memory than the word “not.”


So when Chris Christie uttered the phrase “I am not a bully” during his marathon press conference on Thursday, I knew it would be used against him. Sure enough, here’s the cover from this weekend’s USA Today Weekend...

Jeff Domansky's insight:

Brad Phillips offers valuable tips on avoiding the language of denial in a crisis and in media interviews.

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Should You Really Communicate Immediately In A Crisis? | Mr. Media Training

Should You Really Communicate Immediately In A Crisis? | Mr. Media Training | Public Relations & Social Marketing Insight | Scoop.it
From www.mrmediatraining.com - June 26, 2012 1:54 PM
When a crisis strikes, you need to communicate immediately.” That piece of advice is a perennial favorite from PR professionals. But is it right?

 

...a nugget of irrefutable wisdom that few people dare challenge. I regularly give readers and clients the same advice, and even included that sentence in my article “Seven Rules to Remember When a Crisis Strikes.”


But as I look back at that sentence, it strikes me as incomplete and in desperate need of further explanation....

 

[In a crisis, first to comment is not ALWAYS right. Good advice from Brad Phillips - JD]

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Crisis Communications: Nine Reasons Common Sense Is Wrong | Mr. Media Training

Crisis Communications: Nine Reasons Common Sense Is Wrong | Mr. Media Training | Public Relations & Social Marketing Insight | Scoop.it
From www.mrmediatraining.com - May 9, 2012 2:44 PM
One crisis coach says that nine common crisis communications rules don't always apply. Is he right?

 

I have a soft spot for people who make smart counterarguments that challenge conventional wisdom.


I spotted one such piece by North Carolina-based crisis coach Rick Amme recently on PR Daily. In his piece, Rick argues that nine popular pieces of advice often espoused by media trainers aren’t right – or more precisely, aren’t always right.


Rick takes direct aim at some of the advice I’ve offered on this blog, questioning the wisdom of conventionally accepted gems such as, “never say no comment.” So why am I promoting Rick’s work when it questions my own? Because he’s right....

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Asiana Airlines: An Unsympathetic Press Release | Mr. Media Training

Asiana Airlines: An Unsympathetic Press Release | Mr. Media Training | Public Relations & Social Marketing Insight | Scoop.it
From www.mrmediatraining.com - July 7, 2013 7:23 PM
After one of its planes crash landed into San Francisco, Asiana Airlines issued a press release that didn't even acknowledge the victims.
Jeff Domansky's insight:

Unintended PR fail I'm sure as their Twitter feed expressed sympathy appropriately. A subsequent statement got it better but another crisis PR lesson for all.

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15-Seconds Blog: Acid Test for Spokesmen

15-Seconds Blog: Acid Test for Spokesmen | Public Relations & Social Marketing Insight | Scoop.it
From 15-secondsblog.blogspot.ca - May 9, 2012 2:47 PM

Don't you hate it when one of your employees falls into a vat of acid?

 

It was a very New Jersey sounding industrial accident. But why do we at 15-Seconds Blog tell you about it? Because employees at Swepco, the company which owned the building with the flimsy roof and the tank of toxic stuff beneath it, refused to comment.

 

We can imagine why. Someone probably suggested that they are going to get sued and it was best to clam up. If so, they were half right. They almost certainly ARE going to get sued -- but nothing is gained by trying to make the accident look more mysterious than it was....

 

[Good case study. What do you think? Were they right? JD]

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My Rape Charge Was Dropped. Now What? | Greg Kelly Rape Charge Dropped | Mr. Media Training

My Rape Charge Was Dropped. Now What? | Greg Kelly Rape Charge Dropped | Mr. Media Training | Public Relations & Social Marketing Insight | Scoop.it
From www.mrmediatraining.com - February 13, 2012 1:56 PM
Rape charges against Fox host Greg Kelly were dropped. How should he go about getting his reputation back?

 

...Sometimes, the best thing to do is to not protest too much. Mr. Kelly’s approach is right, and is the best path toward eventually getting his good name back....

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