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Scoop.it!
In his brilliant pitch for Kodak's slide machine, Mad Men's Don Draper teaches you an important lesson about how to speak about your product, cause or idea. 
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Scoop.it!
A key messaging hierarchy will keep your marketing tools on target and make sure you reinforce the most important messages over and over again.
...Without a plan, we babble.
The solution is an easy one. At McLellan Marketing Group, we call it your message hierarchy. Here’s fair warning — when I tell you how to do it, it is going to appear to be quite simple. You might even think “seriously Drew, that’s all you got?”
But I assure you, it’s harder than it looks. And it deserves some time and attention....
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For anyone who's ever pitched a product or prospect, spoken to an audience, reached out to a group of employees, this powerful post reminds us that it's the story and not the features that carry the day. great post from media training expert Brad Phillips and a moving clip from a great TV show-Mad Men.