Public Relations & Social Marketing Insight
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Public Relations & Social Marketing Insight
Social marketing, PR insight & thought leadership - from The PR Coach
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Who really said, ‘The four most frightening words in the English language are “Mike Wallace is here” ‘? | Poynter.

Who really said, ‘The four most frightening words in the English language are “Mike Wallace is here” ‘? | Poynter. | Public Relations & Social Marketing Insight | Scoop.it

An interesting question: Who really said “The four most frightening words in the English language are ‘Mike Wallace is here’ “? The Los Angeles Times attributes it to Joseph Coors. “Wallace had such a fearsome reputation as an interviewer that ‘Mike Wallace is here to see you’ were among the most dreaded words a newsmaker could hear,” writes David Bauder. In the Washington Post, Adam Bernstein wisely goes with the passive tense: “For anyone hiding a secret, it was often said, four of the most dreaded words in the English language were ‘Mike Wallace is here.’” In an AP gallery: “His reputation preceded him: ‘The four most dreaded words in the English language: Mike Wallace is here,’ as the saying goes.” Someone get an investigative journalist on this pronto!...

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SPIN: How the News Media Misinform…

SPIN: How the News Media Misinform… | Public Relations & Social Marketing Insight | Scoop.it
Bob Conrad says they're biased, error-prone, misleading and, on occasion, devious or even liars. No, he's not referring to public relations people.

 

His new book Spin! How the News Media Misinform and Why Consumers Misunderstand (affiliate link) challenges many of our assumptions about the media and its reporting practices and shows how the public often misinterprets the news as a result....

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15-Seconds Blog: Unexpected Lessons of Zimmerman Tape

 The firing of an NBC News producer for a misleading edit of George Zimmerman's 911 call provides some unexpected lessons for those who deal with the media....

 

While the tape manipulation potentially had dramatic implications for the racially-charged Martin case -- it also carries two lessons for anyone who might find themselves interviewed by the media....

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