Public Relations & Social Marketing Insight

Some of the main ways businesses use Twitter include:

- Sharing information and content

- Driving engagement for promotional activities

- Interacting with consumers

- Networking

- Branding

- Reputation management.

As you can see, most of these activities have to do with interactions. It’s not necessarily just about broadcasting your content like Instagram or Pinterest, for example. Twitter thrives off communication. Keep that in mind as we continue with the rest of this guide and get into the nitty gritty of Twitter marketing.

It’s time to go beyond the “setup your profile correctly” and “follow influencers” tips. We’ll go over real Twitter marketing strategies that will help you be more successful, and the steps you need to take to market like the pros....

Micro media content is now an essential part of any social media strategy. Brands have experimented with short-form content for some time now, but with a variety of social networks becoming dependent on this type of content, the appetite has never been greater. Take a gander at our marketer’s guide to micro-content ebook to learn more.

There are many ways that brands are leveraging Vine as a piece of their marketing strategy. But despite this, most brands have not yet figured out how to include Vines within their overall strategic vision. To do that you’ll need to take a step back and consider why you are producing this type of content in the first place. What purpose does it serve? Can you use it as collateral? Will it strengthen your brand’s story and identity? Will it resonate with your audience enough to compel them to share with their networks?

Looking beyond the different approaches brands have taken to make use of social video, our team has put together a series of Vines that shows off the top five ways brands use social video....