Twitter has figured out the science behind the perfect hashtag | Public Relations & Social Marketing Insight | Scoop.it

Researchers at Twitter went through more than 350 hashtags across eight US primetime reality shows from January-July last year to find what exactly makes a hashtag succeed.

According to the company, a few different types of hashtags are consistently picked up by viewers at a higher rate than normal when shown on screen, showing that certain formats have more pull than other when it comes to engaging audiences....