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First it started with Twitter. Now other micro-sharing platforms, like Vine and Snapchat, are becoming a popular way to share content and communicate with friends, family, and online. Vine was acquired by Twitter and officially launched in 2013. It allows users to create looping six-second videos and share them via app only, much like Instagram (in fact, there's not even a user login on Vine's website).
As for Snapchat, it strives to make messaging and communication to friends and family easily through photos with captions that are deleted instantly once the recipient views it (however, the "instant deletion" part is under contention, especially because the iPhone can take screenshots). At the end of 2012, Snapchat users were sending 50 million photos a day.
In response to the large ballooning growth of Snapchat, Facebook created a Poke app that does much of the same thing, in just 12 days. These micro-sharing platforms make sharing photos and video faster than ever, but the question remains, can businesses use it? Here's how....
Micro-sharing and visuals are huge and growing even more quickly. Great content marketing possibilities.