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What can your advertising do in 10 seconds? Not a whole lot, you might think. But in a study from University of Hamburg and University of Hannover researchers proved that over 50 percent of Internet users stay on a webpage for less than 10 seconds. Accordingly, advertisers are now focusing on micro-content – clever, persuasive, and concise messages to target an audience with barely-there attention spans.
Micro-content should play a big role in your content strategy. We’ve already shown you how to create micro-content time- and cost-efficiently using your existing visual assets. Now, we give you five smart tips on making the most of that micro-content...
When executed with a plan and targeted to the right audience, micro-content has the potential to be just as effective as standard and long form content. Here's how.