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Scoop.it!
Looking for ways to increase profits without blowing your budget? Give micro-influencers a try.
Micro-influencers are individuals who have between 1,000-100,000 followers. They have significant influence on the purchase decisions of their audiences, and they actively engage their fans.
Micro-influencers could be the answer you’re looking for, driving more conversions at a fraction of the cost of traditional advertising. 
Matt Jackson's curator insight,
February 20, 2017 4:42 AM
I've got to be honest, this is if the first I've heard of the term micro-influencers, but I like the idea of highly targeted reach with a lower investment requirement.
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Smart!! but very effective. That's micro-influencers.