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In what some observers are equating to the next evolution of marketing's "moment of truth," Google has come up with a new term, "micro-moments," to define how the omni-presence of mobile devices is redefining the consumer's journey.
In a new report, "Micro-Moments: Your Guide to Winning the Shift to Mobile," Google pointed to findings showing that over two-thirds of smartphone users check their phones within 15 minutes of waking up in the morning and that 87% always have their smartphone at their side — even while they sleep — as evidence of how mobile devices are "transforming our lives, whether we actively notice it or not."...
The concept of micro-moments is worth exploring by marketing strategists.