Public Relations & Social Marketing Insight

Your Twitter profile is important. It’s generally the first thing people look at when they find you on Twitter. Your profile most likely determines whether or not someone will follow you, so why wouldn’t you optimize your Twitter profile?

The microblogging giant has come a long way since co-founder Jack Dorsey's first tweet. Here are some Twitter facts and figures worth checking out.

Twitter went public in November 2013. The much ballyhooed IPO was a big hit as TWTR opened at $26.00 and closed at $44.90 in its first day of trading. Today Twitter trades at $44.60 despite a net loss of $34 million in its most recent quarterly report.

While Twitter has become an incredible brand, it must find a way to show profitability in the future. We don’t want the little blue bird to fly away....

Is Facebook Paper short for Facebook NewsPaper?

Thursday’s unveiling of a new standalone content curation app, Facebook Paper, comes after weeks of speculation and rumors about Facebook hiring editors (the humans in the mix) to help curate content for the hyper-visual mobile app. Now it’s real, though not here yet. Facebook Paper arrives in the AppStore on Feb. 3. That leaves us a few days to speculate on what Facebook is really up to and if, in fact, this is the social media giant ever-so-gingerly dipping its toe into the contentcreation / media company waters.

First, though, a little primer on the app. Think of it as Facebook Magazine, a standalone app that starts with your News Feed, but looks nothing like the familiar blue Facebook mobile app or web page. It’s full-frame images that seem to extend beyond the borders of your phone, videos that are ready to play with a tap, overlaid captions, posts from not only friends, but curated posts from Facebook editors who are experts in their fields and Facebook’s new topic areas....