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Millennia!s! That dreaded word is enough to strike fear into the hearts of concerned baby boomers around the globe.
Today, were going to appreciate the positive contributions of millennials to the English language. more Specifically, we're going to explore the official and unofficial portmanteaus that millennials just can't stop using 
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Hey, remember the good old days before smartphones? That golden age where you actually had to use a landline to contact friends, use paper maps and log on to a whirring desktop computer to access the Internet? Well, guess what, many of today’s young influencers and consumers of the future don’t.
Jeff Domansky's insight:
Dude, get with the millennials when it comes to content marketing..
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A quarter life crisis is something that most people can relate to. You wake up, look around, wonder what your purpose is, and come to grips with the idea of actually becoming an adult. Most twentysomethings leave it as that and take a bit of time to wallow, soul-search, and (more often than not) commiserate with friends. Not Samantha Jayne. In her mid-20’s, Jayne was working at an ad agency when she encountered her first taste of a quarter life crisis. She wasn’t happy and needed to decide what to do about it.
Jeff Domansky's insight:
Lots of valuable marketing insight into millennials and the importance of connecting rather than injecting yourself into their lives.
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Remember when you were a kid and you'd lose track of time doing your favorite thing?
Jeff Domansky's insight:
I loved this cartoon from Gaping Void. So much truth about millennials. ;-)
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Much has been written about “millennials” and much of it makes sweeping assumptions, often representing this vast group as “the yoof,” a homogenous bunch of bright young things with idealistic worldviews and a love for over-sharing on social media. However, since the term was first coined, sections of this group have become proper grown-ups, albeit of a slightly different sort than the generation before. They aren’t the buyers of tomorrow; they are the buyers of today. Some are running proper, functioning companies and not just aspirational start-ups with their friends. Some are even doing both of these things and succeeding. Some are already political leaders, parents and professors. “By 2017, the “millennial” generation is expected to outspend the baby boomers, according to a study by Berglass + Associates recruiting firm.” - CNBC All this means that when it comes to luxury or premium brands, the millennial mindset and lifestyle isn’t something to consider for “future-proofing” workshop exercises; it’s something to act upon now. Those who don’t technically fit within the demographic are being influenced by the “millennial way,” either as their parents or as colleagues. Therefore, any brand looking to maintain or move into a premium or luxury space needs to take note and act fast. Let’s look at some of the key characteristics of this group and then explore the implications when it comes to brand design, experience and communications....
Jeff Domansky's insight:
Valuable research and recommended reading. 9/10
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There’s one thing that we all know for sure—not all shoppers are alike. Thanks to Big Data, we now have a better idea about what shoppers like and what they don’t. Millennials, for instance, have some very strong tendencies in how they use the Web and mobile while researching and shopping, and also around what triggers them to make purchases. Companies that truly want to target Millennials need to understand this, and target them accordingly, or risk losing this giant demographic. Let’s explore some points that will help brands cater to their Millennial consumers better. Mobile is the most-used millennial shopping device. This may seem like an obvious point, but I know too many brands that are not quite fully grasping this concept with their mobile strategy yet, and who have yet to get their websites optimized for mobile. Millennials are tech-driven individuals, and most importantly, a generation that’s extremely attached to their mobile devices. As such, it’s not surprising that they spent a majority of their online shopping time on their smartphones and tablets. From research to final purchase, Millennials use mobile at different steps in their shopping journey....
Jeff Domansky's insight:
Millennials have strong tendencies on how they use mobile tech to research and shop. Here's what companies should keep in mind to target this market.
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Last week, the U.S. Census Bureau released a sobering statistic: The Millennial generation now totals 83.1 million and represent more than a quarter of the nation’s population. When it comes to buyer preferences, Millennials are changing the rules of marketing and engagement, according to Demand Gen Report’s 2015 Content Preferences Survey. Alicia Fiorletta, Senior Editor of Demand Gen Report, presented some of the survey results during this year’s Content2Conversion Conference. According to the findings, only 3% of Millennials would rank content as “excellent.” While it might be tempting to shrug off this statistic given the generation’s reputation as a demographic of “self-absorbed and entitled” youth, Fiorletta pointed out that many Millennials are young professionals who are quickly rising in their careers. So if they aren’t already, they soon will be making most of the buying decisions for their companies. Here are some other interesting findings from the survey as it relates to Millennials and their content preferences: - 61% of Millennials frequently use their smartphones to access content; - 71% of Digital Natives (a slightly younger set, ages 21-29) say they consume content before interacting with a salesperson (vs. 53% ages 40+); and - 66% of Millennials use web search to find content, 53% use industry publications, and 51% use peer referrals....
Jeff Domansky's insight:
Why millennials make a challenging but attractive market.
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BCG estimates the Millennial consumer market to beworth $1.4 trillion in the US alone. Globally, the market is worth around $10 trillion. Now Millennials are becoming the world’s biggest consumer demographic, let’s look at the 10 ways in which they are changing the face of business for good. I’ve aggregated 10 opinion-leading articles to show how the media is increasingly focusing on Millennials. To go deeper into the Millennial consumer’s mindset, as well as understand the needs of the next generation of customers (Generation), be sure to check out the Total Youth Handbook....
Jeff Domansky's insight:
Have you got your millennial marketing mojo working yet? Here's why you need to get it going.
Mr Tozzo's curator insight,
May 13, 2015 6:01 AM
10 Ways Millennials Are Changing the Face of Business - Total Youth Research
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In 2014, NewsCred's highest-performing piece of content was about the millennial demographic and how brands were eager to reach them, but they weren't impressed. We were curious what the key to their hearts, minds, and wallets was - and judging by the success of this one blog post (42K views and counting), so are you. So we commissioned a study to survey 501 millennials and the results reveal that nearly two-thirds (62%) feel a direct correlation between content marketing and brand loyalty. The problem? They are turned off by the content they’re receiving. The survey also revealed 10 proven tactics that brands can leverage in their content marketing to successfully reach this elusive demographic...
Jeff Domansky's insight:
Great research from NewsCred that shows what content works in targeting millennials. Useful tips. 8/10
donhornsby's curator insight,
February 18, 2015 4:27 PM
This is a must read list for anyone wanting to connect with Millennials!
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Everybody knows the under-35 crowd are less avid consumers of traditional media than their parents.
Jeff Domansky's insight:
Millennials will buy media, it's just not their Dad's media. This Deloitte study shows what they're buying and where the marketing opportunities are.
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In order to make content young people will trust, accept, and like, you need to know about the decade that formed them and shaped their consciousness, said Moretti. “In the decade of the 2000s, it was the march of two opposing forces – a crisis of information and the liberation of information,” he said. The "crisis" includes all of the major bad things that happened during the last decade, from the war on terror, to climate change and the economic collapse. The biggest casualty of the decade, however, was a loss of trust. “Millennials lost trust in politicians and experts and systems [social security, etc.],” said Moretti. They alsolost trust in the media.As far as the “liberation of information” - that came with the rapid advancements in computing, connectivity, and social media. Basically the rise of digital and mobile access....
Jeff Domansky's insight:
Here's how make your content meaningful for millennials.
Lany Sullivan's curator insight,
September 28, 2014 12:04 AM
I don't believe that it is just Millennials that have lost trust. In this age of social media, we have to really decipher all the information that comes at us each and every day.
One of the best things to do is to take time to find those sources that you believe that you can trust. Do your research and vet your associations and your content as much as possible.
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The young girl in T-shirt and shorts paces up and down her dorm room, occasionally stopping to vault herself on top of the bunk bed and then back down again. For four days last month, Target live-streamed five YouTube personalities as they mused, joked, ate, slept and generally passed the time in makeshift dorm rooms outfitted with products sold by the Minneapolis-based retailer. Not quite commercial, not quite reality, Target's digital experiment, dubbed Bullseye University, represents its most ambitious attempt to penetrate the digital universe of college students. By scrolling over each room on BullseyeUniversity.com, viewers could also activate pop-up boxes that give information about the merchandise and links to purchasing them on Target.com. Brian Kelly, a retail consultant and former top marketing executive at Sears, says live-streaming Millennials interacting with Target products gives Bullseye University an air of relevance "that's not as creepy" as other voyeuristic projects....
Jeff Domansky's insight:
Shades of big brother is still an interesting social marketing case study and an innovative attempt to reach young consumers by Target.
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The all-in-one shopping experience of major in-store retailers is becoming a thing of the past, as the ease and convenience of online shopping is putting more pressure on in-store retailers than ever. It can be far less preferable to go to a brick-and-mortar store when online purchases arrive within a few days and shipping is (often) free. Additionally, the sheer quantity of online vendors has afforded Millennials (and consumers in general) more retail options than ever before, thereby allowing Millennials to be more selective with their purchases. Millennials actually prefer to browse for products over purchasing them, and only pull the trigger after a smile of satisfaction – a retailer’s ability to “make me smile” is 33 percent more important to Millennials than Baby Boomers. Online retailers interested in appealing to Millennial consumers need to provide them with a more shareable and social shopping experience. As the pioneers of social media, it is especially important for online retailers to offer products and advice to Millennials on social networks. Millennials want to share these things with 100, 1,000, or even 10,000 friends and followers (i.e. your potential customers). This dialog can be enhanced by a well-developed mobile strategy that engages the 50 percent of Millennials that are browsing and reviewing products via their mobile devices....
Jeff Domansky's insight:
Valuable insight into retail strategies and marketing to millennials.
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Millennials are different than older generations in many ways. According to new research, that generation gap is even wider when it comes to the sharing economy. March 2017 data from Maru/Matchbox, which surveyed 1,000 adult internet users in North America, found that millennials participate in many aspects of the sharing economy at a greater level than older respondents. Millennials were almost three times as likely to use a space to stay, like Airbnb, or use professional services, like tax preparation, than people ages 35 and older. They were also more likely to use car services like Uber. For example, 32% of millennials said they use ride-hailing services, while only 12% of respondents ages 35 and older said they did so....
Jeff Domansky's insight:
Millennials are different than you and me. They’re more likely to use Uber, Kickstarter or Etsy than older generations.
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Retailers worrying about millennials ditching their stores in favor of mobile purchasing may be focused in the wrong direction. Millennials are participating in mobile shopping in a big way but they still favor going to the store. As might be expected, most (63%) millennials shop on their smartphones every day, according to a new study. However, when it comes to purchasing, the majority (53%) of purchases are made in stores, according to the generational research conducted by Alliance Data. Some (39%) millennials are purchasing online, of course, just as are other consumers. And for millennials, most (65%) are comfortable making those online purchase with their phones....
Jeff Domansky's insight:
So now what are those mi!!ennials up to?
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Millennials make up a crucial group of consumers.
Jeff Domansky's insight:
Note the great point that the brands favored by millennials are those that engage them most on social media. A valuable marketing take away.
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The job skills gap doesn’t necessarily mean employees aren’t grasping new software or can’t complete a new technical task. More often it refers to soft skills: communication, creativity, critical thinking and collaboration. Learn what managers and millennials (those born between 1980 and the early 2000s) expect and deliver in today’s workforce.
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In an interview with Adweek after his Advertising Week panel entitled "The Millennial Mirage" in New York last week, Blunden said research suggests a high ratio of those in the 18-35 age range aren't the lazy, narcissistic, entitled, apathetic parental leeches they're often described as. Rather they're often active, interested and entrepreneurial. Blunden calls this subset "Gen-Narrators"—a cohort of influencers who both are sophisticated media consumers whose reach is coveted by not only media companies but also brands. "They curate, they consume and they create. And that's what makes them influencers," Blunden said. "They don't just take on broad information, they DJ with it. They remix it and send it out."...
Jeff Domansky's insight:
Go ahead and add The Economist to the list of entities that want to understand the mysterious millennial mindset. Working with Bloom Worldwide, the newspaper sought a global picture of the millennial mentality across four continents.
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In a recent study on Millennials, the Aimia Institute coined the term “High Volume Sensitive Consumers” for those segments across all generations most likely to permanently disengage with brands if they receive high volumes of generic email communications. Of this group, Millennials are the generation most likely (44% more likely) to permanently disengage.“Millennials are the ‘always on’ generation, but it is a mistake for marketers to make assumptions about their communications preferences. Just because a person shares their details with a brand does not mean they want to be inundated with lots of generic messages,” said Martin Hayward, senior vice president, global digital strategy and futures, at Aimia. “Marketers must work harder to listen to individual customer preferences and tailor communications appropriately.” Additional insights from Aimia also reveal that High Volume Sensitive Consumers, across all generations, have the same willingness as others to share their personal data. However, they are 2.3 times more likely to disengage when bombarded with large numbers of irrelevant messages....
Jeff Domansky's insight:
Too much marketing communication and too little targeting has been behind a sharp uptick in brand damage.
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If your brand is targeting 20 to 30 year olds, using video as a communication tool is key. You might find that your business, like many others, are failing to fully engage the millennial demographic. Did you know that millennials (or Generation Y, as they’re also called) will spend more than $200 billion annually starting from 2017? Did you know that millennials are primarily visual buyers? Or that there are approximately 80 million millennials in the US? Needless to say, there’s a lot of money and loyalty to earn if you get your communication strategy right. Luckily, Animoto created an infographic with the key statistics you need to know in order to understand why, and how, the Gen Y are interacting with online videos. Below are the key take-aways....
Jeff Domansky's insight:
Is your communication falling on deaf ears? Make millennials love you by learning how to leverage video marketing on mobile, social media, online and email.
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Athleisure is here to stay. While previous generations dressed up for work and play, millennials have a tendency to wear brands like Nike, Under Armour, and Lululemon everywhere, according to NPD. "There is an underlying sense of rebellion that comes through in today’s fashion," Cohen said. While department and discount stores struggle, business for athletic retailers is booming.Cohen says that traditional retailers will have to evolve to newly casual consumers....
Jeff Domansky's insight:
Those darn kids. :-) Marketers need to adjust their thinking to the new consumer realities, especially younger generations. It's always been so!
Helene Kremer's curator insight,
February 25, 2015 12:28 PM
No one should ever believe they are capable of predicting shopping habits of any generation or demographic.
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Strictly speaking, anyone who turned 20 at some point between 2000 and 2010 is a Millennial, but the term is often applied more broadly to incorporate today’s older teens. If this sounds like your demographic then you’ll need to shed the outdated stereotypes. There’s a temptation among those who’ve had their youthful peaks usurped to dismiss their successors as generally shallow, idiotic, and ethically dubious, doomed to be enslaved by the relentless progress of technology. At their core, however, the concerns once imposed onto the Baby Boomers and Gen-Xers were not significantly different to the ones we hear today. This is not the “best-dressed, least-able, least-equipped generation ever,” once so pessimistically presumed to be following Paris Hilton, lemming-like, into mindless, unsustainable decadence. Millennials have weathered the worst economy since their grandparents’ age, and yet the pop-culture icons of their time are increasingly business-savvy entrepreneurs....
Jeff Domansky's insight:
Not everything you've heard about Millennials is true. lf you really want to market to them, you're going to have to rethink your assumptions.
Rod McConkey's curator insight,
February 11, 2015 1:00 PM
This article actually breaks down what a millennial is (which isn't me I learnt) It goes over marketing ideas targeting millennials. An example of a great one was Twitter with their limited character Tweets. It really shows that the millennial generation can express themselves quickly and to the point. I found it an interesting read and brought home to be the reality that each generation has its own specifics.
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For better or worse, younger consumers are more able to form meaningful relationships through digital channels.
Jeff Domansky's insight:
eLationships? I like the concept and apparently so do members of the Millennial generation. Recommended reading for marketers of every stripe.
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Millennials - also referred to as digital natives or Gen Y - created the art of consuming copious amounts of content across multiple devices at all times. While the oft-ridiculed generation may seem easy to dismiss, millennials have a lot of purchasing power and are expected to shell out $1.4 trillion by 2020. It would behoove marketers to win them over, hence the issue in this study. The good news is Gen Y is very open minded when it comes to native content, and will gladly share it with their social networks, as long as you don’t try to slip in a hard sell. The study, which surveyed 15,000 adults ages 18-34, found that this generation is very put off when they feel deceived by advertisers. So what does this all mean for you, as a marketer? For starters, you’ll need to bring your A-game because millennials expect you to understand their needs, their preferences, and their passions. It’s all about them – they are a generation of selfie-takers, after all. Take a look at some best practices for winning over Gen Y according to the study, as well as some other content marketing thought leaders....
Jeff Domansky's insight:
Learn smarter marketing to millennials.
BrianBurnett's curator insight,
July 15, 2014 11:01 AM
Don't assume you know your audience's interests, passions, values and beliefs. Do your homework. We are all busy managing the streams of information coming at us. Some are more savvy than others and Gen Y is much more. 
LocalMark's curator insight,
July 16, 2014 8:40 AM
Millenials are not impressed, because they want transparency. A lot of content marketing is salesmen dressed up like clowns, hoping to attract someone rich, to make one sale and boom. Instant clown fame.
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To be successful in reaching Millennials, businesses need to give themselves the freedom to re-think their entire marketing strategy. To achieve their business objectives businesses need to communicate effectively with the values of consumers. Brands that are becoming more socially conscious today will positively affect their bottom-line, their communities, and the world of tomorrow. In a telephone interview with David Burstein, author of "Fast Future: How the Millennial Generation is Shaping Our World," he said Millennials are highly connected to and are extremely conscious of their values. They "see the world from a values perspective," he continued, "Reaching Millennials requires a real investment [from brands and organizations] in social responsibility."...
Jeff Domansky's insight:
If Millennials are part of your target market, you'll find some valuable insight and strategies here.
Jenifer Rettler's curator insight,
July 25, 2013 4:45 PM
Storytelling and understanding the values of the Millenial Generation will also be important in the future of Training and Education as well as in Marketing. |
This quick presentation from Dictionary.com is a lot of fun and may help you communicate with the next brogrammer you try to talk to. So don't be hangry, grab a cronut and just dig in.