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Millennials make up a crucial group of consumers.
Ad agency Moosylvania asked over 3,500 millennials — defined as 20 to 35-year-olds — to select their favorite brands over the past three years.
Great Questions, LLC helped rank the winning brands.
These brands are the ones that came out on top.
Some are surprising — others, not so much.
A common theme for successful brands? Engaging with millennial consumers via social media....
Note the great point that the brands favored by millennials are those that engage them most on social media. A valuable marketing take away.