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Every broadcast from the local news station includes a call to action for people to connect with them on Facebook and use their mobile app. The promise of immediate access to breaking stories is too good to refuse for news and weather junkies.
Huge stories are a rarity in Western North Carolina except for weather related events. We jokingly say that if you don’t like the weather in the mountains to wait a minute and it will change. Over the last few weeks, violent storms have been rolling through the area making an app that gives early warning helpful...
Unfortunately, this mobile campaign failed...
Marketing fail, lessons: If you are using mobile apps (or thinking about it), follow these tips to keep users from getting frustrated with the process and your company.