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I was struck by the recent research that 60% of clicks on mobile banner ads are accidental. The main contributing factor was identified as fat finger syndrome.
With mobile on track to become the third largest advertising medium, accounting for 12% of all ad spend, that’s an enormous disconnect.
Of course it’s not fat fingers that are to blame. It’s the state of mobile design....
Tom Fishburne looks at fat finger syndrome and finds poor mobile design.