Public Relations & Social Marketing Insight

In 2015, Google introduced an algorithm update known as “Mobilegeddon” that prioritized mobile-friendly websites and was a wakeup call for marketers.

And yet, with customers increasingly mobile first, many brands still treat mobile visitors as mini desktop visitors.

Ericcson published a neuroscience study last year that found that the stress caused by using smartphones to find content and complete tasks on the mobile web is akin to watching a horror movie. They found that heart rate increases 38% with mobile content delays.

With a multitude of mobile devices coming out almost every week, how can marketers ensure that their content is optimized for different device types, screen sizes, and capabilities?

Via Martin (Marty) Smith