Public Relations & Social Marketing Insight
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Curated by Jeff Domansky
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37% of shoppers start on mobile

37% of shoppers start on mobile | Public Relations & Social Marketing Insight | Scoop.it
From www.fierceretail.com - May 16, 2016 2:21 PM

There's more evidence to support the growing importance of mobile devices along the path to purchase.

According to Nielsen's fourth-quarter 2015 Mobile Wallet Report, 37 percent of respondents said their purchases start with mobile shopping more than one-quarter to half of the time.

The report compares mobile use from the fourth quarter of 2015 to the same period the year before. It found that shoppers are using mobile devices, particularly smartphones, to assist with in-store sales more frequently than for online shopping.

Roughly 72 percent are researching an item or checking prices on a smartphone before buying. Store locators are popular with 60 percent of smartphone users, and 55 percent are using mobile coupons.

Reviews are popular with slightly more than half of all mobile device users and 44 percent of smartphone users use digital lists while shopping....

Jeff Domansky's insight:

Marketers, check out these key Nielsen stats:

  • 37% of shoppers start on mobile
  • 72% are researching or checking prices on smartphone
  • 60% are looking for locations.
  • 55% are using mobile coupons.
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Rescooped by Jeff Domansky from Cashback Industry Insight - global news, trends & information
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Kohl’s in-app wallet drives 30% of mobile traffic - Mobile Commerce Daily

Kohl’s in-app wallet drives 30% of mobile traffic - Mobile Commerce Daily | Public Relations & Social Marketing Insight | Scoop.it
From www.mobilecommercedaily.com - August 17, 2015 4:42 PM
Kohl’s is bullish on mobile’s role for the upcoming holiday season, with 30 percent of its mobile traffic being driven by a new wallet feature in its application and plans to bring a new click-and-collect service to mobile.

During a conference call with analysts last week to discuss the retailer’s second quarter results, Kohl’s executives talked up the success of its new app, which has had more than 2 million downloads this year for a total of more than 8 million users. The wallet feature in the app is focused on offers and promotions, enabling users able to scan and save Kohl’s Cash and offers to the wallet and then redeem them at checkout.

Via Douglas G Hall
Jeff Domansky's insight:

You ever wonder if mobile is really effective? Kohl's provides proof positive for marketers, retailers and e-commerce pros. Recommended reading.  9/10

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Doug Hall's curator insight, August 17, 2015 4:21 PM

Here's a positive and powerful lesson on the value of mobile marketing and cashback strategies.
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55% luxury spending now experiential purchases: BCG - Luxury Daily - Research

55% luxury spending now experiential purchases: BCG - Luxury Daily - Research | Public Relations & Social Marketing Insight | Scoop.it
From www.luxurydaily.com - November 23, 2015 8:18 PM
Luxury in the form of premium experiences are seeing the most action in terms of spending, while high-end goods are lagging in comparison, according to new findings from a study by Boston Consulting Group.

The key finding of BCG’s Luxe Redux report is that there has been a shift in spending habits, where 55 percent of spending comes from luxury experiences rather physical goods. In addition, experiential luxury purchases grew 50 percent faster worldwide year over year than sales of luxury goods.
Jeff Domansky's insight:

There's a great quote in this article from Jean-Marc Bellaiche: “The industry has moved from ‘to have’ to ‘to be,’” he said. “To have or to own or to buy a product is now to be and to experience service and we believe that is a big trend." Marketers take note.

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