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Mobile shopping isn't going anywhere this year.
More than 60 percent of omnichannel shoppers said they plan to start making purchases using mobile devices or will do so even more in the upcoming year, according to a new study released today by Facebook. (Already, 45 percent of all shopping includes some form of mobile interaction including doing research, comparing prices or making purchases. Among millennials, that number jumps to 57 percent.)
Facebook IQ commissioned GfK to study 2,400 adults who had used mobile phones, tablets, desktops or laptops to research or buy items online in the past three months. Purchasing categories included clothing, consumer electronics, home appliances, home goods and beauty.
The study also looked at why those shopping on mobile devices chose to use them. Fifty-six percent said it was because they already happened to be on a device, while 55 percent pointed to the convenience it afforded....
On an average day we use mobile for longer than we use any other device (Source: Millward Brown AdReaction, 2014). By next year two-thirds of our internet consumption will come through smartphones and tablets (Source: Enders Analysis UK Forecast), so it makes sense that mobile will continuously change how we shop for the everyday essentials. The basic shopping process has stayed the same, but mobile has impacted each stage in very different ways....
More shoppers walking by are going into stores and, once inside, are spending more time there.
Of total foot traffic, about 1 in 10 consumers enter a store, based on the tracking of mobile phones in and around malls and stores.
And once inside the store, shoppers are spending 31 minutes, an increase from 26 minutes in the same month last year, according to the U.S. Retail Benchmark study, the monthly report on the tracking of tens of millions of shopping sessions by Euclid...
The m-commerce trend continues to gather pace as figures from research group RetailMeNot show that spend via a mobile platform will increase by a massive 77.8% this year – up from £8.41bn in 2014. It will mean that more than a quarter of all online transactions will be completed through mobile devices if the figures are to be believed.
Smartphones will be leading the charge in this regard with RetailMeNot predicting that spend will reach £8.63bn via this platform, while transactions on tablets will total £6.32bn.
The UK is the largest in Europe for m-commerce, and it is thought that Britons will spend £1m every 35 minutes through their handheld devices over the course of the year....
What, you ask, is that crashing noise? It's the sound of consumer resistance to mobile shopping crumbling. “Every single transactional property on mobile—whether that's Uber, or Hotel Tonight—is lowering the barrier to make significant transactions on your mobile phone,” says David Tisch. If you can hail a ride and book a room, why would not also want to buy a car or lease an apartment?
That's what Tisch is betting on, anyway. He and his brother Alan are the co-founders of Spring, an app that debuted this fall trying to bring the entire world of fashion—high and low—to your phone. Of the more than 250 brands represented on Spring, most are middle-of-the-road, labels like Reformation and Vince, and almost half of the products Spring carries fall into the $100-$500 price range. Unlike a lot of other entrants into the mobile e-commerce (aka "m-commerce") space, however, Spring also offers a deep selection of offering from the low and high ends of the fashion spectrum, from Levi's to Carolina Herrera, putting Spring in a class virtually all its own....
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Most consumers (85%) globally say that they have used their smartphone in-store, according to the DigitasLBi Connected Commerce study.
This is an increase from 72% just a year ago.
And it’s not only using a smartphone in a store but the rather the impact it’s having.
The majority (55%) of smartphone users say the Internet and smartphones have changed the way they shop in a store.
Perhaps more significantly, 77% of Internet users have been influenced by mobile during the purchase process....
Research from RetailMeNot, predicts that more consumers in the United Kingdom will be spending their money through mobile devices in the coming years. According to this research, some $15 billion in mobile commerce retail transactions are expected to be made by the end of this year.
The report notes that this is a significant increase over the $7 billion that was reported last year. Currently, mobile commerce accounts for as much as 30% of all digital retail transactions made throughout the world.
Report shows that digital income revenue is on the rise
A recent report from Gartner suggests that digital income revenue in the United States has reached 22%. This will increase to 50% by 2017. A similar trend has emerged in the United Kingdom, where consumers are placing more value on mobile shopping over more conventional forms of commerce....
Brands with both a physical and digital presence make almost 30% more in revenue. Consumers report a higher level of satisfaction with brands that have both a brick-and-mortar and online store, according to a recent study. Legacy brands who once hailed shopping malls as their “mecca” are now having to close shop, and once-startup, online-only brands, including Warby Parker and Birchbox, are moving in and opening their doors. Department and chain stores, in an effort to remain relevant, are spending upward of $4 billion on ecommerce platforms, redesigns, loyalty programs and in-store technology to keep consumers connected at all times.
There are plenty of ecommerce sites running fully functioning, profitable operations sans a physical footprint. And, there are also plenty of boutiques, even legacy luxury brands, whom avoid the ecommerce industry, focusing instead on offering a local clientele exclusive, one-of-a-kind products.
What is it then that makes multi-channel retailers of all sizes more successful than their solo-channel counterparts? Simple: a consumer-wide shift in shopping habits....
Consumers are using their phones to research, check product reviews, look up product information and, in some cases, make a purchase from their phone, based on a new report.
The study for SPS Commerce comprised a market analysis from Forrester’s Consumer Technographics Retail Online Benchmark survey along with data from a survey of 50 managers and executives at retailers with 500 or more employees conducted by Forrester.
During the past three months, consumers used their phones for a wide range of shopping activities, none of which seem to dominate. Here’s what they did, based on a survey of 5,000 online adults who use mobile phones
For mobile commerce, convenience is king.
While convenience may mean different things to different people, it looks like one of the main reasons consumers connect.
While consumers around the world go online for any number of reasons, there are four primary needs, based on a new study.
Three of the motivations to go online are connecting with family and friends, expressing opinions and exploring new subjects, but convenience is key, according to a study of consumers who connect to the internet at least once a week....
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