Public Relations & Social Marketing Insight

Some 66% of small-business owners are using mobile devices and/or mobile solutions as part of their operations, according to a recent report from Constant Contact. Of those small-business owners using mobile devices, 73% said they use their phones or tablets to conduct social media marketing, and 71% said they use their devices to conduct email marketing.

When asked what types of mobile/social advertising they currently employ, 97% said they use social media platforms like YouTube, Pinterest, Twitter, Facebook, and Instagram....

A Mobile friendly Website Design is More Important than Ever… In the UK there are 23 million smart phone users over the age of 13, an increase of over 50% year on year.*

57% of customers said they would not recommend a business with a poor mobile experience, while 40% said they would switch to a competitor offering a better one, according to a 2011 study by Compuware....

The downside to this is when they are directed to your site and it is not optimised for mobile it will not display properly. In fact, any websites built with Flash will not display at all on iPhones or iPads. 35.1 million iPhones were sold in Q2 2012 alone and they will just show a blank screen.

If users cannot easily find the information they are looking for they will simply click back to the search engine and go to your competitor’s website....

It's been mentioned in various blogs - I even heard it directly from someone who works at Google.  By 2013 - it is expected that mobile web searching will surpass desktop web searches.

There are roughly 644 million active websites out there right now. Some studies have estimated that 80% of consumers abandon a website because it isn’t mobile friendly.

Are you one of them?

Go ahead – pull out your Droid or iPhone and check out your site. Do you have to pinch your fingers in order to see the text or navigation? If so – it’s safe to say 80% of your mobile traffic leaves right away – and you’re losing business....

[Get mobile-ready... or else - JD]

Marketers are starting to realize that the mobile upswing isn't just a fad. Thing is, if you haven't already made an investment in mobile marketing, starting now could seem a little daunting.

I mean, it's just one more thing to add to your ever-lengthening to-do list, right?

But that doesn't mean you shouldn't consider it, even if it just means you start mobile-optimizing your emails. Or maybe you invest in optimizing your site for mobile visitors. Or even do a little mobile SEO. Wherever mobile marketing stands on your list of priorities, there's no doubt it's here to stay -- and these stats should help you understand just how important it is, and perhaps help you prioritize your efforts....

[23 Mobile Marketing Statistics You Should Know - great data - JD]

In a report by mobile analytics company Flurry, it appears the advertising industry still doesn't seem to understand the potential mobile advertising has, despite the fact that it'swhere consumers are spending tons of their time.

It’s no surprise that larger agencies aren’t quick to jump to an emerging and potentially risky platform, but the staggering growth that the mobile industry has seen over the past few years is a sign that these companies need to act faster to reach customers. ...