The mobile shopper: What they're thinking and doing | The Guardian | Public Relations & Social Marketing Insight | Scoop.it
From www.theguardian.com - May 10, 2015 1:09 AM
On an average day we use mobile for longer than we use any other device (Source: Millward Brown AdReaction, 2014). By next year two-thirds of our internet consumption will come through smartphones and tablets (Source: Enders Analysis UK Forecast), so it makes sense that mobile will continuously change how we shop for the everyday essentials. The basic shopping process has stayed the same, but mobile has impacted each stage in very different ways....