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CMO's Guide to Chatbots

CMO's Guide to Chatbots | Public Relations & Social Marketing Insight | Scoop.it
From insights.newscred.com - January 18, 2017 11:35 PM

As brand apps lose their luster, marketers need to reassess how they connect with consumers in a mobile-first world. Chatbots are one way they can speak with consumers one-on-one in a place where they are already spending the bulk of their time.

“Chatbots will replace the search window,” said Will Wiseman, chief strategy officer, PHD U.S. “There will be a rapid decline in app usage. The last three years, we have gone from brands’ desire to have mobile-friendly websites, then apps, and [we] now expect to see app activity get cannibalized by bots.”

But before you get chatty, here are some basics on bots....

Jeff Domansky's insight:

Here's a few basics about bots. Chatbots that is.

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Love It, Need It, Gotta Have It: The 15 Coolest Mobile Apps of 2014

Love It, Need It, Gotta Have It: The 15 Coolest Mobile Apps of 2014 | Public Relations & Social Marketing Insight | Scoop.it
From blog.hubspot.com - October 23, 2014 9:53 AM

Want to track your packages with the swipe of your finger? Now you can. Need to split a complicated dinner bill? It's no longer the end-of-meal buzz kill.


It's been an exciting year for mobile apps. Not only have some of our favorite apps gone through redesigns and other changes, but a ton of new apps have been created to make our lives easier.


Here are some of my favorite apps that have made a difference in my life this past year whether through better organization, helpful tips, or teaching me something new....

Jeff Domansky's insight:

Rachel Sprung shares her list of the coolest apps of 2014. Good read for mobile mavens.

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Wanna Avoid Spending Your Hard-Earned Money On Sexist Brands? There's An App For That!

Wanna Avoid Spending Your Hard-Earned Money On Sexist Brands? There's An App For That! | Public Relations & Social Marketing Insight | Scoop.it
From girltalkhq.com - August 3, 2015 2:48 AM

But how on earth would you ever know whether the brand you are choosing to buy has equality in mind or even gives a damn about women in general? Good news, there’s now an app for that! It is called Buy Up Index and we predict it will be a game changer and keep brands accountable to the majority of the consumer market.


The app rates a company or a brand from A to C and using a proprietary rating method, they assess companies based on four major factors: women employees, women leadership, corporate citizenship and marketing...

Jeff Domansky's insight:

Wanna Avoid Spending Your Hard-Earned Money On Sexist Brands? There's An App For That! The Buy Up Index grades companies' treatment of women.

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The End Of Apps As We Know Them - Inside Intercom

The End Of Apps As We Know Them - Inside Intercom | Public Relations & Social Marketing Insight | Scoop.it
From blog.intercom.io - October 23, 2014 1:08 AM

The experience of our primary mobile screen being a bank of app icons that lead to independent destinations is dying. And that changes everything.


How we experience content via connected devices – laptops, phones, tablets, wearables – is undergoing a dramatic change. The idea of an app as an independent destination is becoming less important, and the idea of an app as a publishing tool, with related notifications that contain content and actions, is becoming more important. This will change what we design, and change our product strategy


.NO MORE SCREENS FULL OF APP ICONS


This is such a paradigm shift it requires plenty of explaining. Whilst it may not transpire exactly as I’m about to describe, there is no doubt what we have today — screens of apps — is going to dramatically change. Bear with me as I run through the context....

Jeff Domansky's insight:

Your smartphone's home page could look very different in the near future. Very thoughtful post sketches out the changing face of apps, how they function, the ways we will use them and what they will look like in the future. Recommended reading.  10/10

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William Burney's comment, October 24, 2014 3:06 PM
I find myself wanting to be on the cutting edge of technology, and this post from Jeff is definitely on point. A very interesting article.
Jeff Domansky's comment, October 24, 2014 7:21 PM
Hi all, glad you found this article interesting. It's really a fascinating look at mobile design and usability. Enjoy your weekend everyone.
Darlene Tate's comment, October 25, 2014 2:23 AM
Thanks Jeff!
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