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IBM’s Watson platform has another new side project: making holiday gift predictions. The company is releasing a new iPhone app called IBM Watson Trend, which they claim can predict which gifts are most likely to sell out at stores and e-commerce sites. While aimed at helping consumers, the app also shows the investment IBM has been putting into expanding Watson into the business world.
The app shows "trending" gifts in three categories—toys, consumer electronics, and health and fitness—alongside explanatory information about why those particular objects are trending. This includes analysis of hot purchases such as Lego City and the Nikon D-SLR, as well as products like Mattel's "Hello Barbie", which are declining in popularity (IBM says that, although popular with parents, children feel the interactive doll has an outdated style)....
Watson IBM super computer is getting smarter. It knows what you want before you know you want it. Well perhaps.