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While I was at Le Web London last week, I grabbed a few minutes from my frantic liveblogging to chat with Valentin Squirelo of iPad app publishing platform Tactilize. The startup is in closed beta right now, but he ran me through their quick, easy workflow for publishing iPad apps from a web interface.
It's a great idea. There are too few good solutions for publishing content-based iPad apps which don't rely on legacy page-layout apps like Adobe InDesign. The system he showed off was fast, elegant and intuitive. You use the Tactilize web tool to build your native app. It's structured as a series of "pages", locked into sections, and drag and drop interactive elements from a palette of options including Dropbox, Gmail and so on.
Valentin described it as being "between InDesign and Tumblr" in ease of use, and I think he has a point. It's probably more on the Tumblr end....
[A publishing app to follow, though pricy - JD]
