Data from the Pew Research Center shows teens now primarily use their smartphones to access the Internet -- and this could have a big impact on your business.
Teens use smartphones (shocking, right?). What you might find more interesting is that new data from Pew Research Center shows that 78% of U.S. teens now have a mobile phone—and nearly half of them (47%) own a smartphone. As a result, smartphones are now the primary devices that teens use to access the Internet—and this has big implications for your marketing strategy.
The Pew study reports that 50% of teen smartphone owners say they use the Internet through their phones. And 3 in 4 teenagers report they’re “mobile Internet users,” which means they access the Internet on some sort of mobile device including phones and tablets (compared to 55% of adults who classify themselves in the same category)....
Research shows the importance of smartphones and usage trends by young consumers. As with most trends, it starts young and moves quickly to older segments of the market. Marketers take note.