Public Relations & Social Marketing Insight
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Food Shoppers Seek Mobile Deals; 78% Want To Save As Much Money As Possible

Food Shoppers Seek Mobile Deals; 78% Want To Save As Much Money As Possible | Public Relations & Social Marketing Insight | Scoop.it
From www.mediapost.com - April 6, 2016 10:29 AM

The latest example of this deals with mobile coupons. It turns out that consumers who lean on mobile coupons for food shopping – and that’s a lot of people – often change brands for the sake of variety, according to a new study.


The majority of consumers don’t use mobile coupons, but a third (33%) do. And that’s where the behavioral change potential resides.


Nearly half (44%) of mobile coupon users like to change brands often for the sake of variety and novelty, according to the study conducted by GfK. The survey comprised a look at 6,500 products in about 600 categories....

Jeff Domansky's insight:

Food shoppers seek mobile deals and 78% want to save as much money as possible writes Chuck Martin in MediaPost.

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Study: 45% of Consumers Snub Businesses with Poor Mobile Website | LSA Insider

Study: 45% of Consumers Snub Businesses with Poor Mobile Website | LSA Insider | Public Relations & Social Marketing Insight | Scoop.it
From www.lsainsider.com - October 22, 2015 4:16 AM

Google is boosting the rank of mobile-friendly sites, more local searches take place on mobile devices than desktops, mobile has become a critical tool on the path to purchase, and mobile usage has been linked to consumers that are ready to buy. Article after article and study upon study identify the power of the mobile device for businesses big and small.


But what is happening to the businesses who are providing “disappointing” mobile website experiences? According to a new consumer study from HubShout (N=450 U.S. adults 21-55 years old), 39% of consumers will look for a competitor and 6% will completely refuse to do business with them. That’s almost half of consumers (45%) who will disregard businesses solely because of a poor mobile experience....

Jeff Domansky's insight:

Get mobile or get lost say consumers!

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