Public Relations & Social Marketing Insight
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Social marketing, PR insight & thought leadership - from The PR Coach
Curated by Jeff Domansky
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Shopping Satisfaction: Mobile 47%, Desktop 56%, Store 60%

Shopping Satisfaction: Mobile 47%, Desktop 56%, Store 60% | Public Relations & Social Marketing Insight | Scoop.it
From www.mediapost.com - October 6, 2016 3:38 AM

Measured by shopping channel experience, here’s the breakdown of where smartphone owners are very satisfied: :60% -- Store56% -- Desktop47% -- Mobile24% -- Social.


This matters, since almost three quarters (73%) of smartphone owners spend five or more hours a week using their phone to research products, find stores or make a purchase, and more than half (51%) spend 10 hours or more.


As yet another indicator that mobile influences sales well in advance of a store visit, more than half (55%) of smartphone owners said they researched products via mobile prior to visiting a store.


When they get to the store, that doesn’t mean a sale there is inevitable. More than four in 10 (42%) researched products and alternatives on their smartphone during a store visit....

Jeff Domansky's insight:

Shopping Satisfaction: Mobile 47%, Desktop 56%, Store 60%

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Native ads to make up 63% of mobile display ad spend by 2020, Facebook/IHS study finds

Native ads to make up 63% of mobile display ad spend by 2020, Facebook/IHS study finds | Public Relations & Social Marketing Insight | Scoop.it
From marketingland.com - April 5, 2016 9:52 AM

A new study on native advertising from Facebook and IHS Inc. accompanies new stats from Facebook on its Audience Network — the mobile ad network that recently branched out from in-app to mobile web publishers.


According to the new report, by 2020, media buyers will spend $84.5 billion on mobile advertising with mobile accounting for 75.9 percent of all digital ad spend globally. Native will be as significant driver of mobile ad growth.


Native in-stream ads will drive 63.2 percent of all mobile display advertising at $53 billion by 2020. The study anticipates third-party in-app native advertising (ads not running on Facebook) will be the fastest growing ad format in digital advertising and will grow at 70.7 percent compound annual growth rate between 2015 and 2020 to account for 10.6 percent of mobile display ad spend....

Jeff Domansky's insight:

Facebook releases interesting new stats on native advertising on its Audience Network.

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How to Win on Mobile: Understanding Micro-Moments and Consumer Behavior

How to Win on Mobile: Understanding Micro-Moments and Consumer Behavior | Public Relations & Social Marketing Insight | Scoop.it
From www.usertesting.com - July 3, 2015 2:39 AM

Tips to help you make the most of the psychology of mico-moments and how it impacts mobile marketing.

Jeff Domansky's insight:

Here's why micro-moments matter and how to use them in social marketing.

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Aurélie Dunier's curator insight, July 4, 2015 12:54 PM

"The full customer experience doesn’t start when people land on your site or start using your tool. It starts when they’re sitting on their couch, riding on the train, walking down the street, and they have an idea."
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7 Ways Mobile Devices Have Changed E-Commerce

7 Ways Mobile Devices Have Changed E-Commerce | Public Relations & Social Marketing Insight | Scoop.it
From www.mdgadvertising.com - January 20, 2015 11:12 AM

The rise of smartphones, tablets, and phablets has led to so many shifts—from little tweaks (such as the need for bigger, clearer fonts) to huge strategic moves (the current payment wars)—that just keeping track of it all can feel overwhelming. Trying to draw the right strategic lessons is even more daunting.


To help, we’ve highlighted seven key ways mobile devices have transformed e-commerce. This list, of course, is no means an exhaustive rundown of every change in the space. Rather, it’s simply an overview of some of the shifts we believe matter most....

Jeff Domansky's insight:

The rise of mobile devices has led to many shifts in e-commerce - from tweaks to huge strategic moves. Here's an overview of the shifts we think matter most.

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LaurentHinard's curator insight, January 21, 2015 5:36 AM

Last features about Shopping and Purchasing behavior
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Shoppers Turn to Smartphones and Tablets to Cash In Coupons - eMarketer

Shoppers Turn to Smartphones and Tablets to Cash In Coupons - eMarketer | Public Relations & Social Marketing Insight | Scoop.it
From www.emarketer.com - November 18, 2014 2:49 AM

Consumers continue to use digital coupons to stretch their dollars. eMarketer forecasts that digital coupon users, which include internet users ages 18 and older who redeem a digital coupon or code via any device for online or offline shopping at least once per year, will account for 55.0% all US internet users in 2014.


The digital coupon audience is a relatively mature group, but there's still room for modest growth over the next few years.


Mobile coupon users are making up a growing portion of the larger digital coupon audience as more consumers make in-home purchases via smartphone and tablet and as more shoppers use a mobile device to enhance their in-store experiences.


eMarketer expects the number of adults who redeem coupons via mobile device for either online or offline shopping to rise from 78.69 million to 104.11 million between 2014 and 2016, or from 70.0% to 82.0% of all digital couponers....

Jeff Domansky's insight:

The digital coupon audience continues to grow steadily as shoppers reach for their smartphones and tablets to find deals.

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Tim Blais's curator insight, November 18, 2014 8:43 PM

Consumers have always enjoyed the benefits that a coupon has to offer.  Contributing technological advancements in the eMarket have given way to a new form of online shopping. As shopping has expanded on smartphones and tablets, coupons are increasingly becoming used. This article discusses the expansion of smartphone and tablet coupon redemption. It is interesting to read numbers such as the expected rise of digital consumers to go from “78.69 million to 104.11 million between 2014 and 2016”. This article sparked my curiosity for what the future will bring to the process of shopping. Will digital advancements lead to a complete technologically based economy some day? Sounds extreme, but in reality it’s not as far fetched as some may think. The offering of coupons digitally for corporations gives the company the ability to market research with little effort. The corporation saves in cost, and can promote their company digitally. The importance of recognition in the market place is essential for social media use. As companies expand and jump on new forms of technological advancements (such as credit/debit cards on smartphones and coupon recognition) than companies must recognize the use of all new forms of technology in the eMarket. 
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Food Shoppers Seek Mobile Deals; 78% Want To Save As Much Money As Possible

Food Shoppers Seek Mobile Deals; 78% Want To Save As Much Money As Possible | Public Relations & Social Marketing Insight | Scoop.it
From www.mediapost.com - April 6, 2016 10:29 AM

The latest example of this deals with mobile coupons. It turns out that consumers who lean on mobile coupons for food shopping – and that’s a lot of people – often change brands for the sake of variety, according to a new study.


The majority of consumers don’t use mobile coupons, but a third (33%) do. And that’s where the behavioral change potential resides.


Nearly half (44%) of mobile coupon users like to change brands often for the sake of variety and novelty, according to the study conducted by GfK. The survey comprised a look at 6,500 products in about 600 categories....

Jeff Domansky's insight:

Food shoppers seek mobile deals and 78% want to save as much money as possible writes Chuck Martin in MediaPost.

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Study: 45% of Consumers Snub Businesses with Poor Mobile Website | LSA Insider

Study: 45% of Consumers Snub Businesses with Poor Mobile Website | LSA Insider | Public Relations & Social Marketing Insight | Scoop.it
From www.lsainsider.com - October 22, 2015 4:16 AM

Google is boosting the rank of mobile-friendly sites, more local searches take place on mobile devices than desktops, mobile has become a critical tool on the path to purchase, and mobile usage has been linked to consumers that are ready to buy. Article after article and study upon study identify the power of the mobile device for businesses big and small.


But what is happening to the businesses who are providing “disappointing” mobile website experiences? According to a new consumer study from HubShout (N=450 U.S. adults 21-55 years old), 39% of consumers will look for a competitor and 6% will completely refuse to do business with them. That’s almost half of consumers (45%) who will disregard businesses solely because of a poor mobile experience....

Jeff Domansky's insight:

Get mobile or get lost say consumers!

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Why You're Failing at Mobile Marketing: Tips to Master mCommerce

Why You're Failing at Mobile Marketing: Tips to Master mCommerce | Public Relations & Social Marketing Insight | Scoop.it
From blog.yotpo.com - January 23, 2015 3:12 AM
Mobile matters. In the past four years, mobile has jumped from 3 percent to 37 percent of total eCommerce sales. Nearly all the important 2015 eCommerce trend lists emphasize mobile, but while it’s obvious that forming a strategy for mobile customers is important, knowing the best ways to take advantage of mobile sales isn’t always so clear...
Jeff Domansky's insight:
Forming a mobile strategy doesn't have to be difficult. We're here to make mobile marketing for eCommerce simple again.
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Marco Favero's curator insight, January 23, 2015 4:33 AM

aggiungi la tua intuizione ...
Debbie Miller's curator insight, January 23, 2015 9:50 AM

Now's the time, to upgrade your mobile devices if you're still using 2 year old technology.  Link accounts so you create one post which automatically populates to many. 
donhornsby's curator insight, January 28, 2015 4:59 PM

(From the article): Forming a strong mobile strategy can make or break your efforts to gain the upper hand on the competition. While many brick-and-mortar retailers originally found it hard to adjust to the eCommerce world, those that had overhauled their mobile strategies, such as Nordstrom, Walmart, Gap, and Best Buy, grew an average of 22 percent in the last quarter of 2014. Their current growth rate is even higher than total e-commerce industry growth, proving that no matter what your store size or standard, mobile marketing really does hold the power.
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Hey, Mobile Marketers! Consumers Are Motivated by mCommerce in 2015 | Mobile Marketing Watch

Hey, Mobile Marketers! Consumers Are Motivated by mCommerce in 2015 | Mobile Marketing Watch | Public Relations & Social Marketing Insight | Scoop.it
From www.mobilemarketingwatch.com - January 16, 2015 1:57 AM
In 2015 and beyond,” the team says, “it appears that consumers’ reliance on mobile influence and access to deals and savings offers while on the go will become increasingly prominent and play a strong role in the way Americans shop and buy.”So what are the key findings from the survey that mobile marketers need to know?...
Jeff Domansky's insight:
For marketers and especially for consumers Mobile will matter even more in the future.
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M-commerce: 6 Mobile Trends Impacting eCommerce Stores - Springbot

M-commerce: 6 Mobile Trends Impacting eCommerce Stores - Springbot | Public Relations & Social Marketing Insight | Scoop.it
From www.springbot.com - July 17, 2014 2:15 AM

The goal of any eCommerce website is to drive increasing numbers of transactions – whether they be from a desktop, tablet, or smartphone.


With the rapid rise in tablet and smartphone adaptation by online shoppers, there has been a huge surge in m-commerce retail sales. Unfortunately, many eCommerce stores still face significant barriers when understanding and adapting m-commerce trends to increase site traffic and ultimately conversions and sales.


In our latest eGuide, M-commerce: Mobile Trends Impacting eCommerce, we identify must-know m-commerce trends and how you can apply them for your store. Below we have highlighted a few overall trends and five unique m-commerce trends within the Magento ecosystem – specific to Springbot customers....

Jeff Domansky's insight:

In our latest eGuide, M-commerce: Mobile Trends Impacting eCommerce, we identify six m-commerce trends for your eCommerce stores.

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Annemarie Nier's curator insight, July 17, 2014 4:34 AM

Global - Local - Mobile? If you're running an eCommerce store, you should check up on these mobile trends and their impact an your business.
Gina Tucker's curator insight, July 17, 2014 11:14 AM

great article! 
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