Why You're Failing at Mobile Marketing: Tips to Master mCommerce | Public Relations & Social Marketing Insight | Scoop.it
Mobile matters. In the past four years, mobile has jumped from 3 percent to 37 percent of total eCommerce sales. Nearly all the important 2015 eCommerce trend lists emphasize mobile, but while it’s obvious that forming a strategy for mobile customers is important, knowing the best ways to take advantage of mobile sales isn’t always so clear...