Mobile matters. In the past four years, mobile has jumped from 3 percent to 37 percent of total eCommerce sales. Nearly all the important 2015 eCommerce trend lists emphasize mobile, but while it’s obvious that forming a strategy for mobile customers is important, knowing the best ways to take advantage of mobile sales isn’t always so clear...
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(From the article): Forming a strong mobile strategy can make or break your efforts to gain the upper hand on the competition. While many brick-and-mortar retailers originally found it hard to adjust to the eCommerce world, those that had overhauled their mobile strategies, such as Nordstrom, Walmart, Gap, and Best Buy, grew an average of 22 percent in the last quarter of 2014. Their current growth rate is even higher than total e-commerce industry growth, proving that no matter what your store size or standard, mobile marketing really does hold the power.