Public Relations & Social Marketing Insight
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Mobile Marketing Trends for 2016 | MyTechLogy

Mobile Marketing Trends for 2016 | MyTechLogy | Public Relations & Social Marketing Insight | Scoop.it
From www.mytechlogy.com - November 1, 2015 11:39 AM

Mobile search is growing quickly while desktop search is falling off. People always have their smartphones with them, so they can search whenever it occurs to them, be it consumers looking for a place to eat, consumers "showrooming" while at a retail store, mobile workers looking up product or service specs or municipal workers searching when they see an opportunity.


Mobile marketing has evolved exponentially over the past few years. In fact, it recorded a number of milestones in 2015. So, what are the trends and what you need to know about them? Go through the following infographic, created by Syncline, to get a better perspective about mobile marketing trends for this year and beyond...

Jeff Domansky's insight:

7 mobile marketing trends that matter.

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WHICH 50 : Mobile now accounts for 30% of all global ecommerce: report

WHICH 50 : Mobile now accounts for 30% of all global ecommerce: report | Public Relations & Social Marketing Insight | Scoop.it
From which-50.com - December 19, 2014 9:54 AM

Eyeballs have been shifting aggressively to mobile in recent years but the bucks — at least for ecommerce — remained anchored to the desktop. That is now changing, according to a study by Criteo.


The advertising optimisation platform analysed individual transaction data covering over $US130 billion of annual sales across more than 3000 online retailers and travel advertisers, and discovered that across its extensive network mobile now accounts for almost 30 per cent of ecommerce transactions.


The company predicts that it will reach 50 per cent in the US in the near term....

Jeff Domansky's insight:

The move to mobile is relentless and marketers need to grab hold of it.

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How Shoppers Use Mobile Phones in Stores

How Shoppers Use Mobile Phones in Stores | Public Relations & Social Marketing Insight | Scoop.it
From www.marketingprofs.com - November 14, 2013 3:13 AM

Just under one-third (30%) of US shoppers and 40% of UK shoppers use their smartphones when shopping in brick-and-mortar stores, according to recent study by Usablenet.These customers use their phones in-store primarily for messaging/emailing (84% in the United States, 90% in the United Kingdom), engaging on social networks (64% US, 45% UK), comparing product prices (71% US, 66% UK), and checking customer reviews (51% US, 57% UK)....

Jeff Domansky's insight:

Valuable research into mobile shopping habits by consumers in the store.

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E-COMMERCE DEMOGRAPHICS REPORT: Men Are Actually More Likely To Shop On Mobile Than Women

E-COMMERCE DEMOGRAPHICS REPORT: Men Are Actually More Likely To Shop On Mobile Than Women | Public Relations & Social Marketing Insight | Scoop.it
From www.businessinsider.com - January 22, 2015 2:27 AM

The conventional wisdom is that women account for the lion's share of consumer spending, including online purchases. But it turns out that men are the power shoppers when it comes to purchases made on smartphones and tablets. 


In a new report, BI Intelligence breaks down the demographics of U.S. online and mobile shoppers by gender, age, income, and education, and takes a look at what they're shopping for, and how their behaviors differ. It's important for retailers to know who their potential customers are online in order to market to them effectively....

Jeff Domansky's insight:

There's huge potential in targeting male shoppers on mobile according to a recent research study.

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How Mobile Changes Your Holiday Email Marketing

How Mobile Changes Your Holiday Email Marketing | Public Relations & Social Marketing Insight | Scoop.it
From www.business2community.com - December 19, 2014 9:47 AM

How highly does mobile optimization feature in your list of holiday marketing priorities? Mobile and m-commerce is no longer just a trend on the ascendance. It’s now the norm.


It’s beginning to look a lot like m-commerce


The strongest evidence that the retail market is at a tipping point in terms of mobile usage comes from the fact that in July 2014, 56 percent of time spent with U.S. online retail occurred on a mobile device. (Source, comScore).


comScore’s annual research into retail sales revenues and attribution over the holiday period predicts that mobile devices will account for 30 percent of global retail e-commerce spending by 2018, up from 15 percent in 2013....

Jeff Domansky's insight:

This Christmas, it's probably appropriate to say Merry Mobile!

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