Public Relations & Social Marketing Insight
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Public Relations & Social Marketing Insight
Social marketing, PR insight & thought leadership - from The PR Coach
Curated by Jeff Domansky
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Mobile Marketing Trends for 2016 | MyTechLogy

Mobile Marketing Trends for 2016 | MyTechLogy | Public Relations & Social Marketing Insight | Scoop.it

Mobile search is growing quickly while desktop search is falling off. People always have their smartphones with them, so they can search whenever it occurs to them, be it consumers looking for a place to eat, consumers "showrooming" while at a retail store, mobile workers looking up product or service specs or municipal workers searching when they see an opportunity.


Mobile marketing has evolved exponentially over the past few years. In fact, it recorded a number of milestones in 2015. So, what are the trends and what you need to know about them? Go through the following infographic, created by Syncline, to get a better perspective about mobile marketing trends for this year and beyond...

Jeff Domansky's insight:

7 mobile marketing trends that matter.

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E-COMMERCE DEMOGRAPHICS REPORT: Men Are Actually More Likely To Shop On Mobile Than Women

E-COMMERCE DEMOGRAPHICS REPORT: Men Are Actually More Likely To Shop On Mobile Than Women | Public Relations & Social Marketing Insight | Scoop.it

The conventional wisdom is that women account for the lion's share of consumer spending, including online purchases. But it turns out that men are the power shoppers when it comes to purchases made on smartphones and tablets. 


In a new report, BI Intelligence breaks down the demographics of U.S. online and mobile shoppers by gender, age, income, and education, and takes a look at what they're shopping for, and how their behaviors differ. It's important for retailers to know who their potential customers are online in order to market to them effectively....

Jeff Domansky's insight:

There's huge potential in targeting male shoppers on mobile according to a recent research study.

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