Public Relations & Social Marketing Insight

But how on earth would you ever know whether the brand you are choosing to buy has equality in mind or even gives a damn about women in general? Good news, there’s now an app for that! It is called Buy Up Index and we predict it will be a game changer and keep brands accountable to the majority of the consumer market.

The app rates a company or a brand from A to C and using a proprietary rating method, they assess companies based on four major factors: women employees, women leadership, corporate citizenship and marketing...

Want to track your packages with the swipe of your finger? Now you can. Need to split a complicated dinner bill? It's no longer the end-of-meal buzz kill.

It's been an exciting year for mobile apps. Not only have some of our favorite apps gone through redesigns and other changes, but a ton of new apps have been created to make our lives easier.

Here are some of my favorite apps that have made a difference in my life this past year whether through better organization, helpful tips, or teaching me something new....