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Handheld devices such as mobile phones and tablets are on track to become the dominant platforms for news consumption, and more people are using more than one device, a survey of media consumption habits in nine countries has found.
“News is becoming more mobile, more social, and more real-time,” according to the recently released Reuters Institute Digital News Report 2013: “Tracking the Future of News,” an annual survey which monitors the transition to digital media. “The overwhelming message is that audiences increasingly expect news that they can access anytime, anywhere."
While the survey found the computer remains the primary device for accessing digital news, a third of respondents reported getting news on at least two devices, and 9 percent said they use more than three. Tablet usage doubled in the 10 months since the last survey....
It's not so much that tablets and mobile are dominating, We get that. it's the acceleration that is most interesting and the biggest challenge for marketers.