Public Relations & Social Marketing Insight
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Social marketing, PR insight & thought leadership - from The PR Coach
Curated by Jeff Domansky
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LTE, smartphones & video are adding up to a mobile data boom

LTE, smartphones & video are adding up to a mobile data boom | Public Relations & Social Marketing Insight | Scoop.it
From gigaom.com - June 4, 2013 1:23 AM

The world of mobile is getting faster and faster, and that means more LTE everywhere. It also means less talking, more Facebook and, of course, more video.

 

The bottom line — we are only just getting started. Some data points from Ericsson’s mobility report. We all must love watching video on the go, or else why would Ericsson say that video traffic is growing on the mobile networks by 60 percent annually. Ericsson, which released a new mobility report this morning, says that we will continue to see this trend as more people start to use smartphones and use them for everything.... It all adds up to powerful marketing potential...

Jeff Domansky's insight:

Here's a look inside several important mobile market trends will impact business and marketing in several important ways.

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Sherri Kesinger's curator insight, June 5, 2013 12:48 AM

Mobile and your marketing plan...
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How To Craft A Mobile Strategy For Your Business | ReadWrite

How To Craft A Mobile Strategy For Your Business | ReadWrite | Public Relations & Social Marketing Insight | Scoop.it
From readwrite.com - March 9, 2013 1:46 AM

Want to get a mobile presence but not sure where to start? Check out the mobile decision tree and find your path. It’s go time.

 

Your business has finally decided to jump into the world of mobile apps. But, where do you start? There are so many decisions to make. Do you develop “native” apps for iOS and Android? What is this mobile Web thing that people keep talking about? What the heck is an API anyway? Creating a mobile strategy is a matter of both knowing your business and knowing your app options...

Jeff Domansky's insight:

Helpful starting point for mobile strategy.

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Social Media Mobile Marketing | Socialnomics

Social Media Mobile Marketing | Socialnomics | Public Relations & Social Marketing Insight | Scoop.it
From www.socialnomics.net - April 9, 2013 1:45 AM
Mobile marketing on social media, where to spend you dollars... Mobile use is on the rise, and so are mobile advertising opportunities. The analyst firm Gartner estimates that this year, more people will use their mobile phones to access the Internet than they use their PCs, making it crucial for brands to be advertising in the mobile space. According to Gartner’s forecasts for mobile advertising, worldwide mobile ad revenues will top $11.4 billion in 2013, up 19 percent from 2012. But where is the best place to put your mobile ad dollars? There are many options, particularly on social media. Facebook, Twitter and Google Plus, three of the largest social media platforms, offer advertising opportunities to reach their mobile users. There are also options for Windows Phone 8 operating system, though they are less-discussed and for this article, we’ll stick to the main three above. Let’s take a look at the difference between mobile advertising on these three social media giants....
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Sarah Betts's comment, April 9, 2013 3:33 AM
I dont blame companies for using social media to promote their products especially if teenage to young adults is their target market. I get annoyed with ads on social media sites and often ignore them but for the most i dont mind liking a page for a company that I like. Its true everyone has a callphone and the majority of the population has a fine that can connect to social media sites. We can check in at locations add who were with a comment and a photo. Companies use social media because its low cost advertising and its also a great way to connect with consumers. I have never used google plus i must say i only use Facebook. I have Twitter but hardly use it.
Jeff Domansky's comment, April 9, 2013 1:29 PM
Great comments Sarah and Rutu. There's no question consumers don't want more junk pushed at them, especially in the form of "old" marketing and advertising. If your content is truly high quality, many consumers will welcome. But it had better be useful, entertaining or because the delete button is one second away.
jaynalocke's curator insight, April 16, 2013 10:52 AM

I love the term "socialnomics". It's one of those new words that just makes intuitive sense.
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How creative content writing can cater to mobile technology | Brafton

How creative content writing can cater to mobile technology | Brafton | Public Relations & Social Marketing Insight | Scoop.it
From www.brafton.com - March 8, 2013 7:47 AM

Brands that use content marketing to drive premium leads likely rely on email, but now they must also embrace mobile content.... .

 

While many businesses are still undecided about branded apps for mobile users, there’s no denying that rising smartphone and tablet use requires marketers to consider how on-the-go users can access web content and other outreach efforts. Email marketing, for example, is a top mobile web activity.

 

Without developing a whole new campaigns, brands can leverage well-written digital content and target consumers’ inboxes, offering up-to-date news, coupons and genuine B2C or B2B interaction. However, digital marketers say mobile technology remains a major obstacle in their email marketing campaigns as they have yet to define the best method of engaging audiences via their smartphones and tablet devices.

 

According to a survey from MarketingSherpa, 58 percent of surveyed professionals say that mobile will impact their email plans over the next 12 months. Forty-two percent of respondents say they will design email content to render differently on smaller screens.

 

Email marketing has been around for many years and some professionals went as far as saying that the practice passed its prime. The evolution of mobile technology and the persistent usage of email channels has led to its second coming, and brands have begun to reallocate their budgets to account for the promotional channel....

Jeff Domansky's insight:

Rethinking email and mobile for better results...

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