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Scoop.it!
Most consumers (85%) globally say that they have used their smartphone in-store, according to the DigitasLBi Connected Commerce study. This is an increase from 72% just a year ago. And it’s not only using a smartphone in a store but the rather the impact it’s having. The majority (55%) of smartphone users say the Internet and smartphones have changed the way they shop in a store. Perhaps more significantly, 77% of Internet users have been influenced by mobile during the purchase process....
Jeff Domansky's insight:
While most consumers still prefer to shop in physical stores, the smartphone has increasingly become an integral part of in-store behavior. This post by Chuck Martin at MediaPost is critical insight for online and offline retailers. Highly recommended. 10/10 
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Scoop.it!
Results from Thanksgiving weekend confirm that e-Commerce and mobile accounted for more sales than any previous year, and industry experts predict that more consumers will turn to the web to shop through New Year’s Day.The Adobe Digital Index, which examined 180 million visits to 1,000 retail web sites, reported that Thanksgiving Day generated close to $1.1 billion in sales, marking the first time the day generated more than $1 billion. ComScore reported that Thanksgiving Day revenue totaled $766 million, and ranked Cyber Monday as the heaviest U.S. online spending day in history at more than $1.7 billion.“.…
Jeff Domansky's insight:
CMOs take note.
Ray Beauchamp's curator insight,
December 12, 2013 11:56 AM
ComScore reported that Thanksgiving Day revenue totaled $766 million, and ranked Cyber Monday as the heaviest U.S. online spending day in history at more than $1.7 billion.“.… |
aggiungi la tua intuizione ...
The "instant culture" and the "check for bargains" mentality are being supported by the ability to shop about online and visit the bricks to try on or collect. This means that websites must navigate very quickly to what the enquirer wants and provide psychology which captures the person so that they buy. Is AIDA( attention interest desire action) all integrated now?