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Measured by shopping channel experience, here’s the breakdown of where smartphone owners are very satisfied: :60% -- Store56% -- Desktop47% -- Mobile24% -- Social. This matters, since almost three quarters (73%) of smartphone owners spend five or more hours a week using their phone to research products, find stores or make a purchase, and more than half (51%) spend 10 hours or more. As yet another indicator that mobile influences sales well in advance of a store visit, more than half (55%) of smartphone owners said they researched products via mobile prior to visiting a store. When they get to the store, that doesn’t mean a sale there is inevitable. More than four in 10 (42%) researched products and alternatives on their smartphone during a store visit....
Today, 80 percent of internet users own a smartphone, and consumers are "multi-screening" (browsing on both mobile and desktop devices). EThat's why you must create consistent experiences across an array of devices. "The latest data shows that we are now well past the tipping point," says Smart Insights, as "mobile digital media time in the U.S. is now significantly higher at 51 percent compared to desktop (42 percent)." This is about more than simply making your site responsive to mobile devices. It means thinking about how the vertical screen changes the way we write and structure content. Below we debunk three myths that can trip up content marketers writing for mobile:...
Last Holiday season was a tipping point for mobile: Traffic surged to mobile shopping sites and apps. M-sites crashed from the onslaught of shoppers. And people got comfortable not only researching but also purchasing gifts on mobile.
Looking at our own data, we saw that people on Facebook bought on mobile 46% more during the last Holiday season than during the non-Holiday season.1 Facebook IQ predicts that in Q4 of this year the percentage of online purchasers transacting on a mobile device will rise by 30%.2
The mobile shift has happened, and the thumb is in charge. For the second post in a series examining what this means for brands, Kelly Graziadei, Facebook’s Direct Response Product Marketing Director, spoke to Helen Crossley, Facebook IQ’s Head of Consumer Insights Research, about 3 of the most common questions marketers ask about how to succeed in mobile commerce...
While at Google’s offices recently, I had the pleasure to hear a Google Product Manager present the company’s view of how information retrieval has changed with the rise of mobile and smartphone adoption.
They are calling it “micro-moments,” the premise being that as smartphone adoption and use continues to skyrocket, consumers increasingly have small bursts of interaction with their phones across search, social, video and email, as opposed to prolonged periods in front of a desktop.
This viewpoint represents a shift from the linear “sit, search and act” desktop mentality that characterized the early days of the internet, in which research and action were typically performed in one sitting while in front of a connected internet device.
These days, according to Google, more searches are done on mobile than on desktop in many countries, including the United States, Japan and United Kingdom.
Google’s micro-moment perspective posits that discovery and action are decoupled as discovery comes in multi-session bursts, across channels, on a mobile device, while action (conversion/purchase) often takes place later on a larger screen, a laptop or tablet device....
When researching purchases in store, more than twice as many shoppers head for a website, rather than an app, on their smartphone.
Questioned about how they use their mobiles in store, 47 per cent of respondents said they used their phone for sharing ideas, followed by 29 per cent who said they used it for comparing prices, with 20 per cent saying they used their phone for finding product information, and 17 per cent for sharing photos, taking pictures as a reminder, finding store location information, and browsing (with no intention to purchase)....
Despite brands’ insistence that they are producing responsive sites that work across platforms, nearly half of UK and US respondees to a new survey said that the mobile websites that they visit regularly are not optimised for mobile devices.
And it seems brands that fail to comply are playing a dangerous game too since more than half of the respondents from the UK (51%) and US (62%) said that they would leave a website if such content wasn’t optimised for their device.
The conclusions are drawn from Netbiscuits' People’s Web Report II, a global study of 6,000 web users in six countries that details their online behaviours and preferences, and come at a time that marketers are under increased pressure to ensure their websites are optimised for a plethora of devices and screens. Such a need comes after Google changed its mobile search algorithms earlier this month.
The study also showed how consumers are becoming more willing to trade their information in exchange for a better experience - something that could potentially make the job of the marketer easier....
The report indicated that in Q1 of this year, there was an increase in mobile shopping by 168 percent. This brought the Chinese m-commerce market up to an estimated $59 billion. The growth rate in that market was tremendously greater than the overall mobile shopping increase seen globally, which was a very healthy 45 percent. The iResearch figures were based on measurements of the gross merchandise volumes (GMV). The prediction that was made based on the data is that there will have been a continued rapid growth throughout Q2 2015.
M-commerce purchases made up almost half of all online shopping that occurred in china during Q1 .The amount of online shopping that occurred over mobile devices more than doubled from what it had been during the same quarter last year, when it had been a much lower 22 percent. ...
How many of you use your smartphone and/or tablet to check email, scroll through Twitter, and even read blog posts like this one?
Most of you, I'll bet. While we're not quite ready to do away with our laptops and desktop computers, people are spending more time using their mobile devices to access the internet -- especially social media sites. In fact, users spend more time accessing social media from their mobile devices than their desktop. Plus, mobile users tend to share social media content 2X as much as those on a desktop computer.
Successful social media marketers are constantly thinking about how they can optimize their social posts for mobile users...
Here are 55 US mobile facts to help your 2015 mobile marketing plans so you won’t miss a large portion of your audience, regardless of whether your business is B2B or B2C.
We are spending 2 hours 51 minutes a day on our mobile devices. The only other media we spend more time on is TV at 4 hours and 21 minutes.
This amount of increasing attention for mobiles has some big implications for advertising and marketing budgets.
This mobile momentum is also partly driven by two technologies that have intersected that are both addictive and compulsive.
Social networks and mobile devices.
This is one of the reasons Facebook bought Instagram for future mobile advertising. Mark Zuckerberg has also stated that Facebook would continue to focus on growing its mobile advertising and with 62% of its revenue in Q2 of 2014 now coming from mobile ads, that goal is being fulfilled....
In May, a significant threshold was crossed: In the U.S., 60 percent of global online activity now happens via mobile devices – up 10 percent from the previous year. Perhaps even more significantly, “mobile apps accounted for more than half of all digital media time spent in May,” according to commercial analytics specialist Comscore.
The most mobile-driven platforms are digital radio, image-based sites like Instagram and Flickr, maps and instant messaging services. However social media overall is rated by Comscore as the number one category in terms of “overall digital engagement” with 70 percent of content now generated via mobile....
About 70 percent consumers are expected to use their smartphones for shopping in the coming year, a new study has revealed.
The study conducted by research firm IDC found that 69 percent of respondents agree that the smartphone is a critical tool for shopping and is going to transform the shopping experience. It was also revealed that about seven in 10 respondents checked prices using their smartphones, and five in 10 said that they checked reviews from their smartphones.
The research found that one in five survey respondents bought from a competitor while they were shopping in a retail store this holiday season, while one in three purchased much more online versus in a retail store this year compared to last year. The research analysed the app and mobile Web activity of over 10,000 smartphone users during the holiday shopping season and Amazon came on top with more consumer accessing its app while brick-and-mortar retailers lagged behind....
Are you ready for 2014? Is your website ready for 2014? Or maybe a better question would be, is your website mobile friendly?Mobile internet is the future. As we step into 2014, I would bet my profession on the future of mobile internet use, and internet search. Over the last few years we have seen the rise of the smart phone, the tablet, and the smart phones that are practically the size of tablets and 2014 will only see an increase in mobile traffic. The following is an infographic that shows some mobile search statistics...
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Mobile search is essential. In fact, according to Forrester’s Mobile Audience Data, Q4 2015, 87% of US smartphone owners rely on browser-based search on mobile devices. And the data reveals that Google’s search engine is the most common path to a mobile site even for well-known brands such as Amazon, Walmart and Kmart. As a top discovery resource, companies can’t afford to wait any longer to implement a mobile-first search strategies. The biggest seen mistake today? Either lacking a strategy completely, or treating mobile search the same way as desktop search....e
More consumers prefer to shop in a physical store so they can see and touch products before making a purchase. At the bottom of the list is turning to sales associates for help. Here’s why consumers say they like to shop in stores: - 47% -- See/touch items before buying
- 41% -- Ability to take it home immediately
- 30% -- Take advantage of sales
- 30% -- Redeem offers/coupons
- 22% -- Enjoy the experience (it's fun)
- 20% -- More secure than buying online
- 11% -- Get assistance from sales associates.
During the Mobile Shopping Life Cycle, consumers use their phones a lot, since with mobile consumers can always be shopping. Before they even head to a store, 63% of consumers use their smartphones to help prepare for the shopping trip. And once they get to the store, here’s how they use their phones, according to the survey...
We look at our smartphones around 220 times a day and pick up our devices a massive 1,500 times a week.
Mobile plays naturally well to the hyperlocal crowd. In his article Think with Google, Matt Lawson, the company’s director of search ads marketing, says: “We want things right, and we want things right away. As a result, the consumer journey looks markedly different than it did just five years ago. Instead of a few moments of truth, it’s a series of ‘micro-moments’ when we turn to mobile to act on a need.”
Turning to our smartphone for hyperlocal information has become second nature. Words and phrases like ‘near me’, ‘closest’, and ‘nearby’ are increasingly common across the billions of queries on Google every month. Google searches involving ‘near me’ have nearly doubled since last year as people make purchase decisions on the move....
On June 29th Bank of America released the findings of its second annual report on Consumer Mobility. The report showed that the US population is perpetually plugged-in with 71% of those surveyed disclosing they actually sleep with their smartphones. This prompted us to revisit the study we conducted in Q2 of 2014 in which we first uncovered the rise of a new breed of mobile users: the Mobile Addicts.
Worldwide Mobile Addicts Grew 59% in the Last Year
The chart below shows the results of the new research. It is clear from that chart that the trend Bank of America is talking about is not limited to the United States. In fact, that trend is global. From Q2 2014 to Q2 2015, the total population of smart devices measured by Flurry grew from 1.3B to 1.8B, a 38% year over year growth. Regular Users, consumers who use apps between once and 16 times daily, grew from 784 million to 985 million in the same period, a 25% increase. Super Users, consumers who use apps between 16 and 60 times daily, grew even more in that same period from 440 million to 590 million, a 34% increase....
These days consumers are using their mobile to look for and research businesses, consume content and make purchasing decisions. How are mobile consumers finding you on the Web? Are sure that your website is converting visitors into leads?
This infographic shows 3 places to connect with consumers on mobile. First, the majority of smartphone owners use a search engine at least once a day. Mobile landing page improves both the quality score and the search ad position. It is good to know that Google’s "Mobilegeddon” algorithm update means non-mobile websites are penalized in mobile search results.
What is more, the infographic shows that 72% of the mobile consumers want to visit a mobile-friendly website. Additionally, consumers are spending time in app so you should consider creating an offer and delivering it to consumers through mobile apps....
The 2015 holiday shopping season already is shaping up to be a gift for U.S. online retailers, based on IBM’s eighth annual Online Retail Readiness Report just out.
As the final tally of 2014 holiday shopping, online retail sales increased 13% from Thanksgiving through Cyber Monday with the average order value reaching $125.
Mobile accounted for 21% of sales during last year’s holiday shopping season and IBM projects it will account for 26% this year.
Mobile traffic to U.S. retail websites reached 47% in March of this year, a rather huge increase from the 29% just two years ago.
Mobile traffic is projected to top 55% of all traffic to retail websites by the end of this year, according to IBM.
And along with traffic, mobile sales are up.
Mobile sales accounted for 24% of all online retail sales in March of this year, nearly double the 13% from two years ago....
“According to the data, consumers are not spontaneously window shopping online stores or casually browsing product pages,” said Jim Davidson, head of research for Bronto Software. “They are utilizing multiple devices to extend their shopping experience and influence purchase decisions, creating a nonlinear path to purchase that today’s marketers need to understand and embrace.”
The report found that the majority of smartphone shoppers prefer mobile device browsers (61% of respondents) over apps (39% of respondents), which was also the preference of tablet shoppers by more than two to one (69% vs. 31%)....
This past holiday season again highlighted the significance of mobile on shopping patterns, which may be on track to at least one tipping point.
A new forecast now has mobile accounting for a full half of all U.S. digital commerce revenue within two years.
That would be an increase from the 22% of digital commerce revenue attributed now, according to research firm Gartner....
Mobile apps are expected to drive holiday sales as increasing numbers of shoppers expect to make purchases on a mobile app.
In fact, 54 percent of app users plan to do at least half of their holiday shopping on a mobile app, via smartphone or tablet, according to new data from Artisan Research.
In a survey of 500 consumers, 94 percent of respondents strongly agreed or agreed that they are purchasing and browsing products on apps more than ever before, and 91 percent intend to buy items from a mobile device this holiday season....
Mobile shopping may not have any great age barriers.
It turns out that older shoppers are comfortable using their phones to shop, with a fourth (25%) of mobile shoppers in the U.S. being 55 or older, based on a new study.
The only other age group that accounts for a larger share of mobile shoppers are those between the ages of 25 and 34, according to a report by Business Insider Intelligence.
Aggregating various research studies, BI Intelligence analyzed the buying patterns by various factors, such as age, with males 18-34 among the most active. Here’s that breakdown....
The migration of money to the digital world continues unabated. The total value of digital payments this year is expected to increase from $2.5 trillion to more than $4.7 trillion by 2019, representing an average annual increase of 14%, based on new research.
This helps explain the move to mobile payments, since more consumers around the world are moving their money online rather than physically and more of them have smartphones....
While there are tremendous opportunities for marketers on the mobile channel, there are also big challenges that need to be overcome. Use these tips to create a mobile-first content marketing strategy...
A recent study by Nielsen and Google suggests that 77 percent of mobile searches are performed at work or home — areas where a PC is also likely to have been available. Yet, mobile website visitors have a 9.56 percent higher bounce rate on an average than desktop visitors. These conflicting stats demonstrate that, while there are tremendous opportunities for marketers on the mobile channel, there are also big challenges that need to be overcome.
Indeed, the 93 percent of B2B marketers who create content (as indicated by CMI’s most recent research) should mobile-optimize their content marketing strategy in order to extend the time visitors spend engaging with their content, and convert more of those mobile visitors into customers.Here are a few usable tips to help you do just that...
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Shopping Satisfaction: Mobile 47%, Desktop 56%, Store 60%