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Mobile apps are expected to drive holiday sales as increasing numbers of shoppers expect to make purchases on a mobile app.
In fact, 54 percent of app users plan to do at least half of their holiday shopping on a mobile app, via smartphone or tablet, according to new data from Artisan Research.
In a survey of 500 consumers, 94 percent of respondents strongly agreed or agreed that they are purchasing and browsing products on apps more than ever before, and 91 percent intend to buy items from a mobile device this holiday season....
The holidays are almost upon us -- is your marketing ready?
Good info.