Public Relations & Social Marketing Insight
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Social marketing, PR insight & thought leadership - from The PR Coach
Curated by Jeff Domansky
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The 3 Most Common M-Commerce Questions Answered

The 3 Most Common M-Commerce Questions Answered | Public Relations & Social Marketing Insight | Scoop.it
From insights.fb.com - November 18, 2015 11:22 PM

Last Holiday season was a tipping point for mobile: Traffic surged to mobile shopping sites and apps. M-sites crashed from the onslaught of shoppers. And people got comfortable not only researching but also purchasing gifts on mobile.

Looking at our own data, we saw that people on Facebook bought on mobile 46% more during the last Holiday season than during the non-Holiday season.1 Facebook IQ predicts that in Q4 of this year the percentage of online purchasers transacting on a mobile device will rise by 30%.2

The mobile shift has happened, and the thumb is in charge. For the second post in a series examining what this means for brands, Kelly Graziadei, Facebook’s Direct Response Product Marketing Director, spoke to Helen Crossley, Facebook IQ’s Head of Consumer Insights Research, about 3 of the most common questions marketers ask about how to succeed in mobile commerce...

Jeff Domansky's insight:

Very useful insight into mobile marketing, mobile buying behaviors and trends. 

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70 percent of online shopping to happen over smartphones: Study

70 percent of online shopping to happen over smartphones: Study | Public Relations & Social Marketing Insight | Scoop.it
From m.bgr.in - January 21, 2014 3:13 AM

About 70 percent consumers are expected to use their smartphones for shopping in the coming year, a new study has revealed.


The study conducted by research firm IDC found that 69 percent of respondents agree that the smartphone is a critical tool for shopping and is going to transform the shopping experience. It was also revealed that about seven in 10 respondents checked prices using their smartphones, and five in 10 said that they checked reviews from their smartphones.


The research found that one in five survey respondents bought from a competitor while they were shopping in a retail store this holiday season, while one in three purchased much more online versus in a retail store this year compared to last year. The research analysed the app and mobile Web activity of over 10,000 smartphone users during the holiday shopping season and Amazon came on top with more consumer accessing its app while brick-and-mortar retailers lagged behind....

Jeff Domansky's insight:

Need any more evidence of the importance of a mobile marketing strategy?

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t1solarsystem's curator insight, January 21, 2014 4:44 AM
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Mobile Shopping & the Age Factor | MediaPost

Mobile Shopping & the Age Factor | MediaPost | Public Relations & Social Marketing Insight | Scoop.it
From www.mediapost.com - September 11, 2014 3:52 PM

Mobile shopping may not have any great age barriers.


It turns out that older shoppers are comfortable using their phones to shop, with a fourth (25%) of mobile shoppers in the U.S. being 55 or older, based on a new study.


The only other age group that accounts for a larger share of mobile shoppers are those between the ages of 25 and 34, according to a report by Business Insider Intelligence.


Aggregating various research studies, BI Intelligence analyzed the buying patterns by various factors, such as age, with males 18-34 among the most active. Here’s that breakdown....

Jeff Domansky's insight:

25% of mobile shoppers are 55+? Several surprising stats and mobile marketing insight. Useful marketing intelligence.

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How Shoppers Use Mobile Phones in Stores

How Shoppers Use Mobile Phones in Stores | Public Relations & Social Marketing Insight | Scoop.it
From www.marketingprofs.com - November 14, 2013 3:13 AM

Just under one-third (30%) of US shoppers and 40% of UK shoppers use their smartphones when shopping in brick-and-mortar stores, according to recent study by Usablenet.These customers use their phones in-store primarily for messaging/emailing (84% in the United States, 90% in the United Kingdom), engaging on social networks (64% US, 45% UK), comparing product prices (71% US, 66% UK), and checking customer reviews (51% US, 57% UK)....

Jeff Domansky's insight:

Valuable research into mobile shopping habits by consumers in the store.

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