In 2017, every business should focus on mobile, Rich says, especially businesses with physical locations and a local audience.
Mobile is important because people always have their devices by their side. For example, when Rich takes his daughter to volleyball practices in different towns, he uses Waze on his phone to get directions. Then after dropping her off, he goes to Yelp to find a coffeehouse or asks Google or Siri to find the nearest supermarket so he can go shopping. While he waits in line, Rich explores Facebook, Twitter, or Instagram; plays a game; or reads a news article.
Mobile local marketing helps you reach customers who are on the go near your location.
Because people are always on their phones, local businesses can attract customers who are looking for information on the go and making immediate decisions. If those people are in your area, you can capture their business with a strong mobile presence....
Social Media Marketing Podcast 235. In this episode Rich Brooks explores how businesses with local customers can reach their customers with mobile marketing.