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Data aggregator eMarketer has published a revised set of ad-revenue forecasts with an emphasis on mobile.
The firm projects that mobile advertising will account for an increasing share of display revenue and represent nearly 50 percent ($14.5 billion) of all display advertising by 2017.
Google will capture more than 50 percent of global mobile ad revenue this year; Facebook is gaining, however. According to eMarketer, Facebook’s share of mobile ad revenue will grow from just over 5 percent last year to almost 16 percent this year.
In terms of the broader category of global digital ad revenue, Google and Facebook are again #1 and #2 estimates eMarketer. The former will control almost 33 percent of total digital advertising revenue vs. 5.4 percent for Facebook (left chart below). Google’s overall digital ad revenues are expected to come in at $38.6 billion this year, with nearly $6.4 billion for Facebook
Mobile becoming massive with obvious implications for marketing, content producers and PR in the immediate future.