The Next Revolution Will Not Be Televised, But Instant-Messaged | Public Relations & Social Marketing Insight | Scoop.it
From www.mediapost.com - March 21, 2016 3:11 PM

eMarketer released its Media Usage Around the World report this month. If you love data and stats, this is one for you. Also check it out if you're in charge of figuring out where to place your next bet for connecting with where your consumers already are.
Here are five data points:

-- By the end of this year, 3.3 billion people globally will use the Internet at least once a month. That is almost half the global population.
-- The vast majority will do so via a mobile device.
-- This year will be the first year more than half of the USA will stream at least some TV online at least once a month.
-- Android remains the largest mobile platform worldwide.
-- Germany still loves its desktops and laptops more than any other platform — including mobile devices. For a country that calls a mobile phone a “Handy,” this is surprising!

It is clear that the mobile Internet is now the world’s most important mass delivery platform. But a marketing platform it is still not. Marketers are mightily struggling to figure out what to do with mobile within the marketing mix....