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In case you didn’t notice, Hollywood’s biggest studios are suffering from the same problem as television networks: splintering audiences that require more highly targeted PR and marketing campaigns. A couple of facts: attendance rates for middle-aged consumers are stable while members of the all-important teenage demographic are going to see fewer movies now than they have at any point in the past.
More and more Hollywood communications pros, led by marketing agencies like Capstone Global Marketing, are turning to hard data in order to figure out the best ways to promote their movies. This targeted approach is especially relevant in an era that relies on audience engagement and social media sharing by real-world fans who don’t have any personal investment in the success of individual titles or studios at large....
Marketing movies is becoming more and more data-driven.