Public Relations & Social Marketing Insight

The sheer attention to detail and thought that Medium pours into building the service is admirable, and makes it a service worth using.So, this is it. Now that Medium offers full support for domain names, custom publications and even better writing tools, I’m ready to fully embrace it.I’m transferring everything of my own in to really give it a shot. I’m excited about the idea of just writing for myself again and I hadn’t been in a long time before Medium revived that interest — I’ll let you know how it goes....

Research from Internet Retailer reveals that consumers are spending more and more time on Facebook, Twitter, Pinterest and YouTube. In fact, retailers report a 42 percent increase in referrals from these channels. This means shoppers APR far more likely to consult a social channel before making a purchase. And, when they do decide to buy, they are looking for low-cost, speedy delivery, simple and effective online and voice customer service options, and the ability to make returns and exchanges at the physical location.

In other words, they want every avenue available to them, at every minute of the day, and if you aren’t ready to meet them there, you’re going to lose out,.

Txhe infographic below points out the five key factors that create a winning omni-channel experience, with the data to back it up....