Public Relations & Social Marketing Insight
443.6K views | +2 today
Follow
Public Relations & Social Marketing Insight
Social Media
Social marketing, PR insight & thought leadership - from The PR Coach
Curated by Jeff Domansky
Your new post is loading...
Your new post is loading...
Scooped by Jeff Domansky
Scoop.it!

In a blow for journalism purists, The NY Times' sponsored content is as popular as its editorial

In a blow for journalism purists, The NY Times' sponsored content is as popular as its editorial | Public Relations & Social Marketing Insight | Scoop.it
From pando.com - May 15, 2014 10:30 AM

At this morning’s American Association of Advertising Agencies’ public relations forum, the New York Times’ executive vice president of advertising Meredith Levien threw a cat in with the pigeons.


The Times’ sponsored content (or ‘native advertising’ depending on your preference for buzzwords) was performing roughly as well as its editorial content, Levien said. In some cases, much better. The newspaper’s interactive feature for the Winter Olympic games in Sochi, produced with United Airlines, was viewed nearly 200,000 times, far superseding a typical editorial piece. Its paid post program launched in January and it has signed on eight advertisers, with more set to join shortly.


Levien’s remarks will inevitably serve as proof for fans of sponsored content and those who consider it the intellectual apocalypse, that their side is in the right. There are two groups of people with nothing in common who have their arms in the air right now yelling “I told you so.”...

Jeff Domansky's insight:

What do you think? Decline of journalism or better advertising? Some purists are feeling like the patient is now on life support.

more...
No comment yet.
Sign up to comment
Scooped by Jeff Domansky
Scoop.it!

Coca-Cola's storytelling: three lessons on content marketing and creativity

Coca-Cola's storytelling: three lessons on content marketing and creativity | Public Relations & Social Marketing Insight | Scoop.it
From econsultancy.com - December 8, 2013 2:37 AM

Last year, Coca-Cola launched the Journey website as its own media outlet, using an editorial, image-heavy format.


Fuelled by the brand's Content 2020 plan, the redesign was described as 'the most ambitious rethink of Coca-Cola’s web properties' since it launched the first website in 1995.


The company has gone from being declared 'creatively bankrupt' by a chief exec in 2004 to being named Creative Marketer of the Year at Cannes in 2013.


But the brand hasn't stopped there. One of its goals is to 'kill the press release', reducing the number of press releases by half by the end of this year and wanting them gone entirely by 2015.Another recent development is the launch of its own blogger contributor network, similar to LinkedIn's Influencer programme, but focusing on new talent instead of 'big names', called 'The Opener'....

Jeff Domansky's insight:

Coca-cola's content marketing strategy takes hold and shows several important lessons.

more...
No comment yet.
Sign up to comment
Scooped by Jeff Domansky
Scoop.it!

Managing the Increasingly Blurred Line Between Editorial and Advertising

Managing the Increasingly Blurred Line Between Editorial and Advertising | Public Relations & Social Marketing Insight | Scoop.it
From www.inc.com - November 5, 2013 9:06 AM

How can publishers and advertisers survive in today's economy?


Only 6% of the 18-24 population read newspapers; the majority of newspaper readers in this country are in their fifties and sixties. Audiences for CNN, MSNBC, and Fox News pull in viewers with a median age of 60 or above, according to media research company Nielsen.Websites like Yahoo News and Huffington Post pull more traffic than CNN.com or The New York Times website. In two years, Buzzfeed (designed to stimulate social media with listicles: "25 Crazy Things...") has nearly tripled its monthly unique visitors, from 4.3 million to 19.3 million.


Traditional news has lost young people, the gold standard for advertisers....

Jeff Domansky's insight:

Is it native or is it advertising? Challenging times for new and old publishers.

more...
No comment yet.
Sign up to comment
Scooped by Jeff Domansky
Scoop.it!

5 Ways to Rankle an Old-School Journalist | Copyblogger

5 Ways to Rankle an Old-School Journalist | Copyblogger | Public Relations & Social Marketing Insight | Scoop.it
From www.copyblogger.com - March 26, 2014 2:31 AM

Native advertising, when used intelligently, can work incredibly well -- which is exactly why it's so controversial.


This is the first post in a series on native advertising. An introduction, if you will.


One that states from the start that there is controversy.


Why approach a series this way?


Simple: Native advertising is probably one of the least-known scalding-hot topics in the business world.


In fact, few business people can even define native advertising. And those outside of it are clueless it even exists (we’ve got the data to prove this — will share later).Yet media research group BIA/Kelsey predicts that by 2017, brands will spend $4.57 billion on social native ads....

Jeff Domansky's insight:

Try to define it or call it what you like but native advertising is poised to disrupt and impact marketing forever.

more...
No comment yet.
Sign up to comment
Scooped by Jeff Domansky
Scoop.it!

Web Ink Now: It is all just marketing

Web Ink Now: It is all just marketing | Public Relations & Social Marketing Insight | Scoop.it
From www.webinknow.com - December 1, 2013 9:23 AM

Ah, names...


Inbound Marketing.

Content Marketing.

Social Media Marketing.

Brand Journalism.


There are a bunch of names out there for what are essentially the same thing: How creating amazing information and publishing it on the web drives action.


A decade from now I'm quite certain we won't be calling these things out as separate disciplines. It's all just marketing, isn't it?


No matter what you call it, when you understand your buyers and create something interesting to them like a blog post, video, infographic or engage on a social network it creates something that the search engines find and that people share...

Jeff Domansky's insight:

David Meerman Scott says Marketing is just marketing. Plain and simple.

more...
No comment yet.
Sign up to comment
Scooped by Jeff Domansky
Scoop.it!

What Is Native Advertising? The Future Of Digital Ad Dollars Explained

What Is Native Advertising? The Future Of Digital Ad Dollars Explained | Public Relations & Social Marketing Insight | Scoop.it
From socialfresh.com - November 1, 2013 3:48 AM

Banner ads are dying.The future of online ad dollars is native advertising.Native advertising is content as the ad, specifically content that would or could normally be native to the placement of the ad. The term native advertising has risen to prominence over the last couple years and there are varying definitions. We are going to focus on three main types of native ads.Sponsored ArticlesSponsored LinksSocial Ads...

Jeff Domansky's insight:

Good read for PR and marketing types with excellent examples of each type of native advertising.

more...
No comment yet.
Sign up to comment
About Follow us Resources Terms Mobile Features
Facebook
X
LinkedIn