Public Relations & Social Marketing Insight

The New York Times has sold its soul for a handful of beans...and there's no magical beanstalk to save it from a very bad decision.

Native advertising is the world’s worst idea and I can’t believe the New York Times management is so gullible and clueless in agreeing to its publication. Gullible — because they were talked into giving away their hard won position as the nation’s top newspaper by marketing people looking for short-term gains.

Clueless — because they can’t see the stupidity of their actions and how they’ve shot themselves in the foot, groin, and brains.The brands and marketing agencies are clueless, too. The practice is exceptionally harmful because it makes it seem as if all content is corrupt...