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Scoop.it!
Here’s my big takeaway: Getting people to contact you is valuable. Making it easy for them to contact you is even better.
Why? Because these are warm leads.
Anything you do to move qualified leads into your funnel is a smart move.
How do you turn your boring ol’ contact page into a massive lead magnet?
Let me give you the perspective-setting intro, then we’ll dive into some tricks.... 
Judi Singleton's curator insight,
October 21, 2016 2:49 AM
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Scoop.it!
Best tip for how to pitch a client? Don't make them feel defensive. They may want better online marketing, but criticism of their website can feel personal. ...
And now some kid tells you that your website has serious problems? And you have to fix them right away? And it’s going to cost you how much money? Does he really think he knows more about your business than you do? It really can’t be that bad or you would have noticed. You’re doing just fine, thank you very much.
That’s exactly how business owners and stakeholders can feel when you’re pitching your services. Defensive. As an online marketer, you know that your work on their website can improve their business and help them make money. You even have proof in the form of research and reports about their website and their competitors’ websites. But if you put your potential client on the defensive, chances are that you’ll be escorted politely to the door even if they’re the ones who asked for a proposal in the first place.
Instead, when you’re thinking of how to pitch a client, anticipate the reasons that they might feel defensive and try to prevent it. Here’s how....
Jeff Domansky's insight:
These are great pitching tips whether you're a solo PR pro, a PR agency or other service professional. Lots of learning here.
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Scoop.it!
For many small businesses, a landing page is more than adequate as a digital footprint. When Jon Goldman would get on the phone with potential customers, often the first thing they'd ask is, "So what is it you do?" even after they had visited his website.
He discovered a solution with a new web tool called Pitch Site, which allows him to sum up his business in a "much more visually attractive and concise way." Goldman has generated 3,900 leads since putting his business on Pitch Site. The formulaic single page website answers 99% of the questions people will have about how his business works — fundraising for sports teams — so during the phone call he can focus on benefits rather than explaining the "how."...
Jeff Domansky's insight:
Pitch Site is a small biz marketing tool worth exploring. Good read.
Suzanne Ross's curator insight,
March 15, 2013 5:32 PM
More than just an electronic business card, but not so daunting as a complete website. |
Your website's contact form may seem like the most mundane element of your site, but Neil Patel says every marketer should pay attention to it for best results.