Public Relations & Social Marketing Insight
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Public Relations & Social Marketing Insight
Social marketing, PR insight & thought leadership - from The PR Coach
Curated by Jeff Domansky
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'Newsweek' Editor: We Knew This Might Be a 'Shitstorm'

'Newsweek' Editor: We Knew This Might Be a 'Shitstorm' | Public Relations & Social Marketing Insight | Scoop.it

'Newsweek' made a gutsy move publishing a cover story identifying the mysterious creator of Bitcoin.


Before Newsweek went ahead with publishing Leah McGrath Goodman's blockbuster article identifying the creator of Bitcoin, Goodman asked her editor an important question.


"Leah actually said to me, 'Are you ready for this? Are you ready for the shitstorm?'" Jim Impoco, Newsweek's editor in chief, recalled in a phone interview with Mashable on Friday. "And I said, 'yes.'


"SEE ALSO: 'Newsweek' Claims Bitcoin Creator Is 64 and Lives With His Mom


For the first few hours after the article was published online Thursday, Newsweek enjoyed the kind of attention that most publications would kill for. The Bitcoin story dominated the conversation on social media; 700,000 readers had viewed it as of 5 p.m. ET on Thursday, according to Impoco. It has since topped 1 million views....

Jeff Domansky's insight:

The challenge of balancing news with credibility and integrity in a 24/7 news world

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The News IQ Quiz | Pew Research

The News IQ Quiz | Pew Research | Public Relations & Social Marketing Insight | Scoop.it

Test your knowledge of prominent people and major events in the news, by taking our short 13-question quiz. Then see how you did in comparison with 1,052 randomly sampled adults asked the same questions in a national survey conducted online August 7-14 by the Pew Research Center. The new survey includes a mixture of multiple-choice questions using photographs, maps, charts, and text.


When you finish, you will be able to compare your News IQ with the average American, as well as with the scores of college graduates and those who didn’t attend college; with men and women; and with people your age as well as other ages.

Jeff Domansky's insight:

Listen up news hounds and public affairs peeps. Take the newest Pew News IQ Quiz. Not as easy as you think ;-)

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NowThisNews Books Booker For First Instagram Political Interview | MediaPost

NowThisNews Books Booker For First Instagram Political Interview | MediaPost | Public Relations & Social Marketing Insight | Scoop.it

New Jersey Governor Chris Christie is a meat eater and Newark Mayor Cory Booker is a vegetarian. That is what we learned last night in the first exclusive Instagram video interview of a political figure. Posted by the up-and-coming mobile video news company  NowThisNews, this is the first of five installments to be posted this week. 

The series poses one question each day to the Newark Mayor and U.S. Senate candidate. Within the constraints of the Instagram Video format, Booker has about 15 seconds for his answer. In yesterday’s post Democrat Booker illustrated at least one disagreement and difference between himself and Republican Governor Christie. NowThisNews says this is the first interview of a political candidate ever posted exclusively to Instagram. Booker, who is a pretty fast talker, may have been a politician made for Instagram....

Jeff Domansky's insight:

Talk about news bytes! This is an interesting news innovation and a unique way to use Instagram as a news channel.

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