NPR, the AP and local newspapers are beginning to experiment with Amazon Echo | Public Relations & Social Marketing Insight | Scoop.it

When I visited a dozen news organizations on our Innovation Tour last November, there was a surprising consensus among the biggest players on the next big thing they had in focus: Voice-activated news for devices like Amazon Echo and Google Home.


As was true for Virtual Reality/360-degree video a year earlier, the medium is so new that publishers are just beginning to figure out where to start. But they believe that the eventual opportunity could be huge....