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Much has been written about the fall of traditional media, but I had a front row seat. I lived through it as a producer for 30-years at one of America’s great TV stations, and now I’m on the other side of the equation, managing a thriving marketing firm that specializes in video storytelling and content marketing.
How much has the world changed in that span? I went from typing TV scripts on a manual typewriter to writing this blog on a MacBook Pro — a sentence that helps illustrate the dramatic changes in technology that revolutionized the ways information is delivered and the monumental changes in both audience size and expectations.
Throw in the rise of search, and the ability of an audience to curate its own news and information, and you have a new world where brands are basically required to create their own content. How we got here is what’s so interesting....
Good story of the evolution of traditional to social media by Greg Litman.